Tag Archives: Twitter

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3 Tools To Help You Conquer Twitter

Conquer TwitterTwitter is all about efficiency. 140 characters per tweet – this is all you have to express yourself, to promote your idea, to market yourself. Some people love the platform, some people hate it – whatever side of the line you are on,  it is among one of the fastest growing social networks online and being active on it  is a must for every person who wants to build their brand online. In order to be successful, sometimes a lot of enthusiasm and hard work just won’t cut it. Let me suggest some tools that can, indeed, make your twitter life easier.

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Blog Business Internet Marketing Internet Marketing

Steps You Can Take to be an Authority in Your Market

Stand out from the crowdJust got off line from a group coaching session. I just love Skype, and one question that came up was, how do I get noticed or stand out from the crowd and become an authority in my market?. It’s not that you want to stand on top of a small hill and shout out to be noticed for the sake of it, but you want to be noticed in a way that it attracts people to a particular service or product that you have to offer. I said I ‘d set out 5 ways to stand out from the crowd and become an authority in your field.

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Blog

Three Uber-Simple Steps for Better Results with Twitter

You’ve probably heard the term, “Hidden in plain view.” In some ways, the same thing applies to making the most out of Twitter. There are 3 simple changes you can make today to get better results right away.

Some of these changes are literally so simple, they’re almost hidden in plain view. Here’s the quick list:
1. Optimize your profile. Just like I’ll be teaching in my upcoming course about the power of using LinkedIn, your profile is key. For Twitter that means three things. First, you’ll want a clear sentence that describes who you are and what you do. Make sure to include how that benefits or relates to your customers. Second, include a description or reference to the types of things you’re involved with and tweet about. Third, include a call to action or an intriguing question followed by a link. You can even use a shortened link (a Bitly link, for example) in this sentence since your profile is limited to 160 characters.

2. Include your personality. First, choose a profile photo of yourself. If your current profile image is your logo, change it immediately. While it might help with brand recognition, clients and customers cannot relate to a logo. Potential followers cannot engage with a logo. Second, from time to time make sure to include tweets that are more personal. Business doesn’t have to be your single focus. In fact, it’s easier (and faster) for customers and potential customers to begin to know, like, and trust you when they get to see a glimpse of who you are outside of work. Going on a bike ride this weekend? Mention something on Twitter. Excited about a new book by your favourite author? Tweet something, or ask a related question. Open ended questions can be good conversation starters. The goal is to foster interaction and connection. Personality plays an important role in this.

3. Change your Twitter mindset. This is the easiest of all, and yet the most frequently missed. Always keep in mind that you are dealing with people. Be mindful of the same set of “manners” as when you’re chatting with people in person. For example, if someone pays you a compliment or promotes your content, make sure to thank them. If you discover great content your followers might like, make sure to share it with them. Just like a satisfying in-person talk, make sure that it’s not all about you. It’s about enjoying a conversation that everyone can benefit from.

Twitter can be an enormously powerful tool for your business. Especially when it’s used strategically. Strategy is the key to quickly deliver more leads, more business, more sales, and more profits.

If you’ve found these ideas helpful, I encourage you to check out this powerful course, Twitter Brilliance. Watch the video interview and hear how a recent course member got £17,000 ($22,000) in new business, tripled his followers, and saw a 22% increase in web traffic within just 6 weeks of implementing what he learned in the course. It’s just about to start, so check it out here.

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Blog SEO Social media

9 Things to Avoid When Using Twitter for Business

Twitter can be a very good tool to use when building networks for your business. Through it, you can look after your brand and get good feed backs.  You can also watch over your competitors, involve your customers to everything that’s going on with your business.  You can even use it Twitter as your customer service portal.  Sad to say there are many usual errors that businesses do on Twitter.

Let me give you nine strategies that you can avoid when using Twitter to promote your business.

1.  Try not to be much of a show off

I take it that you’re not the type who enjoys being with people who only talks about themselves.  Why then would you do that to your Twitter profile?  You might want to try something different like sharing something of interest or something that people can learn something from.  You’re much likely to be able to build a bigger follower base by doing this rather than overly talking about yourself.

2.  Being So Focused on Your Blog

Instead of focusing on just your own work, try and share pages that you find relevant to your business and share it with your followers. In doing so, you stand a high chance of being retweeted by other bloggers.

3.   Set a Following Criteria for your Business

It’s normal to follow people on Twitter in order to gain followers to your campaign.  But this doesn’t mean you’re just going to follow people without thinking about whether or not they’re going to follow you back.  You can go to sites like Tweepi or Twellow and search for people who are interested in your business so that you can build a following and follower list that’s relevant to what you need.

4.  Establish a Brand and not a Personality

You might be thinking that you’re establishing a brand so your Twitter profile should only consist of all the corporate professional tone that each business wants to promote… something none of the users ever want to read on.  It would be better if you would actually try and project that there’s a real person behind your brand.  Putting a human interface on your Twitter profile would likely turn in more followers than having a very formal corporate branded account.

5.  Avoiding interaction with other users

Active Twitter users – the ones who actually follow other people  – are more likely to follow other members who actually respond back to what they’re posting.  Twitter isn’t a one sided way to convey thoughts.  The concept of sharing on Twitter is actually to entice people to talk about what you posted.  This would mean that you need to respond to what they write too.  You need to make sure that you give a prompt response to tweets daily so that you’re creating a conversation.

6.  Hiding your Twitter Profile on your own site

You’re committing a grave mistake if you’re considering on not putting a link to your Twitter account on your site.  Your site visitors would most likely be the same people to follow you back.  You should make it easy for people to know how they can connect to you via social media.

7.  Not monitoring chatter for your own brand

Why join Twitter if you feel that actively playing a role on communicating too time consuming?  Monitoring social business chatter is not that time consuming as you may think it is.  There are a lot of free tools online like Hootsuite or Twitter search that can help look out for those conversations.  You may even add it to your RSS reader so that you can easily access it at any time.

8.  Not Customising Your Profile on Twitter

Statistics show that people who have customised Twitter Profiles would most likely have more followers than those who don’t?  Spend time customising your profile in order for your followers to get you more.  This would make branding much easier for you.

9.  Settle for Once a Week Tweets

Tweeting once a week would make it difficult for people to find and follow you.  But if you’d follow my previous advise and try and give a few minutes each day to tweet or retweet something casual and interesting, you shouldn’t have a problem building your follower base.

Do you think I missed something up there?  Let’s make it our #10 and put it as your comment below.

Please leave a comment below.

Thanks.

Lorcan.

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Blog

Boost Organic Lead Conversion With Social Media and E-Mail

Social media and email are the key features for any Internet-based businesses. All of us know that most our customers are present on some or the other social media platforms and use emails. Therefore, online entrepreneurs should use social media platforms and emails for boosting organic lead conversion.

Here are some tips that will help you learn more about boosting online lead conversion through email and social media.

  1. Find your customers:

Take initiatives, test the waters, and look for your customers on different social media platforms. The most popular ones are Twitter, Facebook, and LinkedIn. Make sure your presence is felt on these platforms.

  1. Utilise e-mail lists and attract attention on social media:

Many businesses get extremely confused when they have to get on the social media bandwagon. Updated e-mail lists are an answer to this problem. Your subscribers should be emailed and informed about your presence on social media platforms. This will get you started. Provide subscribers with content which is relevant, valuable, and interesting.

  1. Restructured newsletters:

In the social media race, good content is extremely important. Instead of creating brand new content, engage subscribers through content which is interesting. Provide them with interesting snippets from existing newsletters. Use these snippets as teasers for your articles, blog posts, or archived newsletters. Subscribers will surely read the remaining parts of the snippet on your website.

  1. Attract subscribers to your blog or website:

Social media sites act like satellites for your online business. They make your business presence felt. While publishing on social media sites, you must include links which direct readers to your website, blog, or newsletter archives. This is how people will discover more regarding your company. Potential customers must be engaged at levels that are deeper from the social media platform, not just for sales purposes. Use email and social media as a medium for sharing expertise and information.

  1. Invite people to be a part of your mailing list:

You must use the social media for inviting people to subscribe to your digests and newsletters. For example, you can add links on your Facebook fan page that direct users and fans to your sign-up page and website.

These tips will surely help you amplify your customer base and boost organic conversions. Tap social media and email platforms sensibly and engage customers for better profit generation. Make sure you are not bombarding your subscribers with several emails and social media posts every hour; this will only drive them away. Once you have been able to set your base, work towards boosting your organic leads gradually.

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