Tag Archives: Social media platforms

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Digital Marketing Strategy Starts Here

Digital Marketing Strategy Templatehave been meaning to do this for a while and just have not got around to it. Many people ask me is there some blueprint for their digital marketing strategy that they can use for their business. I can remember when I was in the same boat. I was overwhelmed with the amount of information out there and didn’t no where to start.

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Boost Organic Lead Conversion With Social Media and E-Mail

Social media and email are the key features for any Internet-based businesses. All of us know that most our customers are present on some or the other social media platforms and use emails. Therefore, online entrepreneurs should use social media platforms and emails for boosting organic lead conversion.

Here are some tips that will help you learn more about boosting online lead conversion through email and social media.

  1. Find your customers:

Take initiatives, test the waters, and look for your customers on different social media platforms. The most popular ones are Twitter, Facebook, and LinkedIn. Make sure your presence is felt on these platforms.

  1. Utilise e-mail lists and attract attention on social media:

Many businesses get extremely confused when they have to get on the social media bandwagon. Updated e-mail lists are an answer to this problem. Your subscribers should be emailed and informed about your presence on social media platforms. This will get you started. Provide subscribers with content which is relevant, valuable, and interesting.

  1. Restructured newsletters:

In the social media race, good content is extremely important. Instead of creating brand new content, engage subscribers through content which is interesting. Provide them with interesting snippets from existing newsletters. Use these snippets as teasers for your articles, blog posts, or archived newsletters. Subscribers will surely read the remaining parts of the snippet on your website.

  1. Attract subscribers to your blog or website:

Social media sites act like satellites for your online business. They make your business presence felt. While publishing on social media sites, you must include links which direct readers to your website, blog, or newsletter archives. This is how people will discover more regarding your company. Potential customers must be engaged at levels that are deeper from the social media platform, not just for sales purposes. Use email and social media as a medium for sharing expertise and information.

  1. Invite people to be a part of your mailing list:

You must use the social media for inviting people to subscribe to your digests and newsletters. For example, you can add links on your Facebook fan page that direct users and fans to your sign-up page and website.

These tips will surely help you amplify your customer base and boost organic conversions. Tap social media and email platforms sensibly and engage customers for better profit generation. Make sure you are not bombarding your subscribers with several emails and social media posts every hour; this will only drive them away. Once you have been able to set your base, work towards boosting your organic leads gradually.

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Mistakes Made By Companies on Facebook

Social media platforms can easily work against you. However, if you if you use them correctly, they can greatly benefit your brand. To obtain benefits from social media platforms like Facebook, you must realize the importance of its tools. Every small mistake counts and will stunt the growth of your brand. Here are a few common blunders made by brands, while they promote themselves on Facebook.

1. Not Designing a Clear Purpose or Plan

Social media tools are mostly free, but several brands jump into the social media bandwagon before designing a clear plan. Creating a Facebook Fan page is a matter of clicking a few times, but you must spend a few minutes considering the purpose of this page. Your purpose should be getting more exposure online, converting visitors into potential customers or encouraging discussion. After defining clear goals, plan to achieve those through flexible measures.

2. Using Facebook Profile Pages and Not Business Pages

Many brands use Facebook profiles for business, and not a business Page. Profiles don’t have a ‘Like’ tab. Likes don’t have to be approved manually unlike adding friends. Facebook widgets allow Pages to be incorporated onto websites; you can’t use these with Facebook profiles.  For better results you must get a business page. The Facebook’s User Guide will help you create a business page.

3. Fanpage Usernames

You must have a username like http://Facebook.com/X instead of long URLs. Usernames help fans to locate your Page. Choosing a username, which is catchy and close to your brand, will help. To get a username for your Page, you must have 25 fans. Start by asking your friends to ‘Like’ your Page and you will easily get 25 fans. I don’t think this the case anymore, maybe somebody can help me out on this one?

4. Failing to Follow Facebook Rules

Not adhering to Facebook guidelines, while using Pages, will make you permanently lose your account. Several Facebook Pages have been recently disabled as they were displaying promotions on their Pages. Brands must go through Facebook guidelines, to allow better functioning of a Fan Page. Brands must also read the Facebook Advertising Rules for further details.

5. Inconsistent Updates

Success through social media needs patience. You may not attract several fans within a matter of few days of making the page. However, success will come your way if you are consistent with your updates. Manual updates are the best, however, you may seldom use the RSS for automatic posts. However, don’t bomb your fans with posts every two minutes. Your updates must be spaced out and fairly regular.

6. Not Allowing Discussions on Your Wall

The basic use of a Facebook Wall/Page is to allow two way discussions. You can broadcast your updates, and keep it open for conversations. However, you must be a good listener to allow your fans to speak. You are free to post interesting photos, content and videos, contests and polls which will encourage fans to freely express words. You should also let your Fans write their posts on your Wall.

7. Not Devoting Adequate Resources

A Facebook page is not the ultimate thing. The actual test starts after you begin using these tools and this is when brands understand that Facebook is not totally free. Certain additional investments must be considered. You will have to invest extra time and money to manage your Fan page, update your page, reply to posts and keep your Fans entertained. If you are not in a position to invest these things, don’t create a page.

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