I was thinking yesterday what I would write for todays blog, and I said why not throw together 20 proven points that can successfully increase your online marketing influence. My influences in digital marketing, range from David Meerman Scott, Anne Holland, Chris Brogan, Gary Vaynerchuk and Mike Volpe from HubSpot, all of the mentioned names provide such fantastic information in relation to social media and digital marketing. Their information is always very interesting and maybe obvious, like how to build a easy searchable websites, how to add valuable content to your blog, how to set up a facebook fan page or like pages etc., but what was very unique to all of the above, is their passion for what they do and the influence they have online.
So, I went about putting together, 20 proven ways to increase your online marketing influence, prescribed by the experts themselves – let me know what you think?
1. Do not try to sell to people – you are living in a new age and they will chew you up and spit you out.
2. True leadership builds your digital influence through transparency.
3. Be consistent in your efforts.
4. Always update or improve your landing pages by improving your look.
5. Keep an eye and follow your peers.
6. Keep up-to-date with cutting edge information.
7. Align yourself with outstanding strategic partners. It is important to make connections online but also more important to meet the person in the real world – offline.
8. Create content that stands out and is of value to your customer.
9. Start making conversations with people online that’s actually in your business.
10. It is important to tell a story. People connect with stories.
11. Why not find people who have your audience but not your products and co-create with them.
12. Increases traffic through web video: this is the fastest way to get your message out there.
13. Retweet your tweets.
14. Learn to be a story teller: it is just so important to understand the psychology, the behavior and communication of people.
15. Find a unique niche you can own.
16. Focus on that niche and become known for that.
17. Be an expert in your field.
18. Why not help others in your field achieve their goals.
19. Don’t be afraid to educate, to inspire and to entertain your audience.
20. Never underestimate the value of your customer.
Let me know what you think or what your experience has been?
It’s putting in that extra social media hour at the end of the day. It’s taking the time to do those two or three additional retweets. It’s making a positive comment on a blog acknowledging someone when there’s nothing in it for you.1. Optimise your social media for the people who are not there! Bring it to life in pictures, video, and reporting via blogs and posts so your events live on.
2. Go the extra mile. Take the time to interact, give back, and use @ replies and RTs (retweets). Comment on blogs in the most unselfish ways possible.
3. Be disciplined. Set aside time – whether it is 15 minutes a day or two hours a day – for positive social media interactions.
4. Remember: the laws of attraction apply to social media. What you put out will come back to you two-fold. Talk about more than yourself or your company and integrate good will and acknowledgement.
5. Make someone’s day! Provide an out-of-the-blue favor or offer a goodwill gesture. Go above and beyond. It can go a long way.
In social media, like in life, everything is possible. But it depends on what you give – and not take.
Digital marketing has changed a lot in the last year and now more than ever is the time to have a digital marketing plan in place, not only to track your success but also to see what doesn’t work for your company. Each company is unique in industry, size and competition, so your marketing plan should be unique to you.
Initially you should look at what you are already doing, do you have something that still fits into the market place, if yes then have you embraced the changes in marketing that took place in 2011, then from that you can make plans for 2012. There are plenty of directions you can take but understanding them is just as important, if you are unsure that this is something that can be done in house then you can always hire an external digital merketing company to look after your digital marketing solutions. There are different things to consider when this is the route you decide to take, do you know what you want from your business. If you are unsure what a digital marketing company can offer get a few quotes from a few different companies. This will give you a good understanding of what a digital marketing solution will cost you, what kind of results you would hope to see, how long till you see those kind of results. A good digital marketing company will offer you a bespoke service to include any areas that are important to you.
Things you should remember are a good understanding of what the digital marketing company are offering you as part of the service, whether they do ppc and seo, how up to date they are with their marketing skills including whether they are actively involved in social media. Make sure they practice what they preach.
If you require a Digital Marketing Plan for your company contact me on 051 440177 for more information.
It was reported by CNN that an Egyptian man has named his recently born baby girl “Facebook” in the wake of the 18 days of protests that used social media as an organizing tool to overthrow the government there. Al-Ahram, an Egyptian newspaper, first reported that Gamal Ibrahim, a man in his 20s, chose to name his first daughter Facebook as a way to honor the role the website played in Egypt’s undergoing revolution, according to CNN.
Google executive Wael Ghonim is among the many Egyptian organizers who used social media to mobilize demonstrators with his “We Are Khaled Said” Facebook page.
Ghonim has said he started the page days after Khaled Said was killed in public by Egyptian police, with the police receiving no punishment for the man’s death.
Other websites and social media services, such as Twitter and YouTube, were also used by organizers in the protests that began Jan. 25, and the words “Facebook” and “Twitter” were seen on signs and spray-painted on walls during the demonstrations. A translation of the Al-Ahram report provided by the website TechCrunch said: “The girl’s family, friends and neighbors in the Ibrahimya region gathered around the new born to express their continuing support for the revolution that started on Facebook. ‘Facebook’ received many gifts from the youth who were overjoyed by her arrival and the new name.”
Officials at Facebook, the website, were unavailable for comment on Monday morning.