Tag Archives: social media

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Tweet Your Way To New Business

Micro-Blog Service Twitter has experienced grand success since its birth, with over 175 million users all over the world. Similar to other modes of social media communication, Twitter transmits to a community of users.

More brands and companies these days have started to take the ownership of their social media communications for their products and extend the marketing policy through new channels, which may not create the direct revenue. Although these days, there are many fans to help you turn those twits into real money and customers.

Reach out to Influencers

Check out the influential people in your industry and try to connect with them. Read their tweets and try to reply or just give them a shoutout. Once they reply or mention you, your account will become visible to THEIR followers – and perhaps someone out their will discover your business and contact you.

Tweet your links

If you have a new blog post, a new product or such, make sure you tweet the link to it – especially if it’s short enough. You can then create backlinks to your website, and increase your SEO ranking.

Follow trending topics

On your Twitter homepage, you’ll be able to see some trending topics – these are the day’s (or moment’s) most popular topics or words being mentioned. Scan these and see if you can add to that discussion. That way, when people click on the topics, your tweets will show up in their feed.

Cross-promote your other pages

Try to tweet about your other social media sites – it’s important to let people know these are out there, so they can connect with you further. Twitter’s limitation to 140 characters or less can be a boon or a curse. It’s hard to describe your business in 140 characters or less, so if you can direct people to you Facebook page, then they’ll get a better sense of what it is you do.

Many people are still confused as to what Twitter is and what it does, and what it can do for business. It simple is a another means of communication – to help you reach out to your audience and promote your business.

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Top 3 Useful Tips for Improving Your LinkedIn page

Social Networking has exploded in the last five years, and everyone (and literally, their mothers) are getting in on it. There’s a social network for everything – your personal life, your hobbies, even your pets – why should your business life be any different?  “LinkedIn” is one of the best and useful online sites among professionals. It’s a website designed to connect business professionals and offering them to share information regarding their business, growth, marketing, promotion of product and services. It’s like an internal linked structure where you can find others who you should connect with, so that they can add value to you and help you to grow your career and vice versa.

 

Get started with LinkedIn

 

First of all you have to create a profile of yourself. If don’t have a profile on LinkedIn, then you can not access the most important information. Your profile is considered as your online resume, so make sure you add all  the important details to it. An attractive profile will help you to link up with more and more people like potential employers or partners  who will enhance your professional life.

 

3 Easy Steps to a Smashing LinkedIn Page:-

 

  1. Profile Makeover – Add your voice to your profile so that it looks more real and interesting, and not boring. Add a professional-looking picture. The idea is to present yourself as if you were going to a professional meeting or job interview. Mention your experiences, your designation, your education and qualifications. In case you are working as a part of a company then mention that as well.
  1. Keywords – Increase your visibility by adding keywords to your profile. Specify words related to your product, skills and company. Also, use keyword in your job title. This will increase your chance of being found when someone uses the LinkedIn search function.
  1. Connections – Search friends with the help of email addresses and add them on the LinkedIn network. Add specialists. Send invitations to your old colleagues to join you in LinkedIn. Get URL and add links, websites, upload video and add applications to your page.

All the above tips are helpful in improving your LinkedIn page. Visit your profile regularly – you’ll see some place for improvement here and there.  Keep it up to date with your latest achievements, since you don’t know when people could be accessing your profile.

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Social Media Valuations

Infographic courtesy Gplus.com

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5 things Twitter can do for your business

Perhaps you’ve wondered why everyone is all a-twitter over Twitter. The microblogging service has experienced amazing growth since its inception in 2006. As of the first quarter of 2011, there are over 200 million Twitter users and according to statistics, an average 750 tweets are sent out each second.

Aside from letting people what you had for lunch, or showing off your new hairstyle, does Twitter have any real life value? Can you use it for your business? Many big companies think so – Dell, Ford, Samsung, Starbucks – these are just some of the big names out there have their own (or several) official Twitter accounts. Depending on your type of business, it might make sense for you to create your own account. Not sure? Check out the five things Twitter can do for your business

1) Acquire leads and new customers

There’s just something about Twitter and tweeting – maybe it’s the ease, the share-ability or the fact that as humans, we just all want everyone to know what we’re doing. But whatever it is, it’s hard to deny that there’s a viral quality about it, mostly through re-tweeting (RT). From London, to Paris, New York and Timbuktu, you literally can have a tweet that’s heard from ‘round the world. RTs are the most powerful thing about Twitter – when your customers re-tweet something you said, their friends and contacts hear and find out about you – then they re-tweet it and THEIR colleagues find out about you. With just the click of a button, you’ve spread the word about your company, and those RTs can be turned into leads, and eventually into customers.

2) Keep current customers happy

One unique quality of social media is that it feels human and personable to customers. Unlike traditional advertising and marketing, social media gives your company a human face – like they are talking to people, not a company. Your current customers, who were happy enough to buy your product or service, will feel like they get extra value from feeling that you are only a tweet away. Larger corporations take advantage of this and directly interact with their customers, to answer questions or solve problems. This keeps the customers happy and will mostly be customers for life.

3) Let everyone know what you’re doing

Got a new product coming up? Tweet it to followers? Are you having an event tomorrow? Invite your tweeps. Being on Twitter means you can let your customers and potential customers know what’s going on, in real time. Letting people in on what’s going on spreads the good will and positive press – it shows you don’t have anything to hide.

4) Find out what everyone else is doing

Keep your friends close, but your enemies closer, you have seen the Untouchables? Twitter is a great way to keep up with your competitors, see what they’re up to, but, more importantly, what people are saying about them. Are people complaining about their service? Or raving about certain products? You’ll want to keep on top of that and see how you can use that information to improve your business and maybe acquire your competitor’s customers.

5) Solidify your brand

It’s all about personalisation. Having your own Twitter account gives your brand a voice, literally. What you tweet gives other people an impression of your company’s personality. Use it to your advantage to help reinforce your brand and help people identify you.

Twitter can be a great asset to your company, if you know how to use it. If you can use it to your advantage, it can be another tool in your social media campaign that can bring success to your business.

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