Tag Archives: social media

Blog SEO Social media webservices

Five Easy Fixes To Increase Website Visibility

Many people repeatedly ask me the question, “what can I do to improve my website’s visibility?” Website owners everywhere are scratching their heads, wondering what they can do to ensure their potential clients and customers are able to find their site. Many also pay consultants and internet marketing companies a lot of money to help them get the best Google ranking and increase traffic. However, what many don’t know is that there are many simple changes anyone can do to their website to markedly increase traffic and visibility, and spending very little or no money at all. So, here are the fast five fixes you can do to increase your site’s visibility.

1. Register your domain name . Your business should be recognised as manifested by the number of years you existed by search engines. This will prove its cost effectiveness as well as favorable track records. Search engine optimisation credit will be received automatically for additional time to date expiry.

2. Redirect 301 .To resolve http://yoursite.com and http://www.yoursite.com.you have a redirect 301 in place. In order to let the search engines know where to allocate the credit you have to make sure that permanent 301 was redirected in place. You will be assured that the SEO credit will be accepted by one site if you resolve it in one place. Ensure to earn the credit you worked hard for.

3. Make a conversion form. Leads give the company an opportunity to make progress. To gather visitor’s information you have to provide a realistic offer with a landing page that can validate your call to an outstanding action. Various opportunities will unfold provided that you have an email address or mobile number.

4. Initiate a business blog. The reasons for blogging are the following:

A. One of the criteria for a search engine to look at  valuable information is indexed pages. Pages are created every time you create a blog post. Likewise it will accelerate additional index pages.

B. In devising content of long-tail key words blogging can be used.

5. Design  inimitable and significant page titles that are rich in keywords. Utilise the best powerful keywords as a start as well as pipes that can segregate the key words. The character between the para thesis is the pipe that indicates the end of thought to the search engines.

The collaboration of search engine optimisation and inbound marketing is of great value. In order to ensure success of your site achieve the tasks at the same time.

Your suggestions are of great value to so please share your experiences that have helped you.

Lorcan.

 

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Blog Google Analytics Internet Marketing Pay Per Click SEO Social media

Get Your Digital Marketing Plan Primed for Success

Kingstown Digital Marketing College are offering this exciting new five day Digital Marketing Diploma. We have developed this Diploma with leading industry practitioners and experts in their field. Digital Marketing and Social Media are now becoming critical to the success of every business in every field. Knowledge of this are is a must for all business owners, marketers, job seekers, and even customers alike. As the market moves into the digital space, consumers and producers alike need to develop their knowledge and ease of use of these new channels to market.We will teach you how to bring your product market or access new opportunities through the use of our integrated digital marketing strategies.

Course Objectives

The Benefits of taking part in this course are that it will provide you with:

  • FETAC Level 5 (Minor award) Professional Qualification
  • The knowledge to implement new marketing methods to build your business faster
  • The tools you need to integrate digital marketing into your business development and marketing strategies
  • Access to employment opportunities for digital marketing professionals
  • A framework with which to understand and manage your own adaptation and use of digital marketing

Course Content

The following course outline has been developed with the intention of providing the learner with a foundation level of knowledge in the broad range of areas as listed. The emphasis of the course provider may shift or expand to include higher level or additional topics, based on their assessment of the needs and skills of the course participants.

The following topics are included:

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)/Analytics
  • Social Media: Facebook, Twitter, LinkedIn
  • Email marketing
  • Affiliate Marketing
  • Banner Advertising
  • Mobile Marketing
  • Online Video
For More information Call Kingstown Digital Marketing College on 1890 788  788
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Blog Pay Per Click SEO

3 Vital Tips to Improve Ecommerce Conversions

We all know that E-commerce sites are always centred on getting clicks and selling.  It’s usually the part of getting the attention of visitors for it that makes the opportunity of getting revenue on marketing that becomes the challenge.

In order for an Ecommerce website to succeed, they need to employ tools that would boost their conversion rates and be able to keep undecided visitors hooked to them.  The most common way of executing this is via subscribers.  They give out freebies and, more often than not, add class and style to their sales page.  For those who prefer to do their marketing the conventional way, their marketing campaign wallows down the drain because visitors are thrown out of their funnel.

If you want to get better conversion rates for your Ecommerce site, you need to take note of 3 vital things of your campaign that – if placed properly – would give you the results you’re aiming to get.

Make sure your Call-to-Action Buttons Don’t Throw Off Transactions

Call-to-Action buttons are supposed to catch attention and keep those who are undecided to buy right away.  Having said this, it’s but natural that these buttons are attractive enough to reach the goal and not throw people out the door.

You need to make sure that you’re letting your audience know that by clicking on the button, they’re taking a step towards learning more.  Usually, visitors opt to click if they have the interest on what you have to offer but are not yet ready to buy.  Using clear phrases like “Eager to learn more? Click here to download your free…” would send the message out clearly to them

If  you plan to add this button alongside a “Buy Now” button, make sure that it’s not standing out more than the call-to-buy button.

Consider Landing Pages focused on Interest

Whenever a visitor on your site clicks on your call to action button, they get redirected to a separate page.  This landing page is usually set up for one specific goal – get the visitor’s information like their name together with their email and then once the visitor has complied with your requirement, they then get their reward – a guide, ebook or whatever information it is you’re offering.

These visitors who get to go to your pages are more likely already interested on that particular freebie that you’re offering and is still not ready to buy anything from you.  With this in mind, you need to take away your focus from getting sales at least for a while and just let your guest get what they want.  That means no sales pitch of your product and perhaps just a short form to offer.

Just tell them how important your freebie is and bank on their interest that brought them to that situation in the first place.  Keep in mind that the main reason why they’re there is because they have the slight interest already.  You just need to give them more information to make your mark with them.  It’s always best to get their info at that moment while the interest is there rather than shove them off and let them become customers of your competitor the day after.

Outstanding Thank You Pages

Once you get the information you require, you now need to keep your part of the deal by giving them the object of their desire – your freebie.  The best means of doing this is by leading your visitor to a Thank You page that’s intended solely for that freebie you’re offering.  This is the page where you can put back your sales hat and add links that lead back to your sales page.

Your Thank You pages should be precisely formatted.  After going through a series of pages, they’re eager to get what they want so give it to them right away.  Let the first link on your Thank You page be the link to your freebie.  Depending on what you want to achieve, the other links can be a link to learn more – perhaps a blog or other places of interest.  You can also put a link there leading to your sales page so that they can immediately make their purchase.

Keep your leads in their proper place

When these leads opt to buy, which side would you rather be on?  Would you stay in touch with them or let them make the decision on their own?

The tips I’ve shared are only some of the things that marketers of ecommerce websites can use to build their sales funnel mailing list and boost conversions.

Please leave a comment below.

Thanks.

Lorcan.

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Blog

Boost Organic Lead Conversion With Social Media and E-Mail

Social media and email are the key features for any Internet-based businesses. All of us know that most our customers are present on some or the other social media platforms and use emails. Therefore, online entrepreneurs should use social media platforms and emails for boosting organic lead conversion.

Here are some tips that will help you learn more about boosting online lead conversion through email and social media.

  1. Find your customers:

Take initiatives, test the waters, and look for your customers on different social media platforms. The most popular ones are Twitter, Facebook, and LinkedIn. Make sure your presence is felt on these platforms.

  1. Utilise e-mail lists and attract attention on social media:

Many businesses get extremely confused when they have to get on the social media bandwagon. Updated e-mail lists are an answer to this problem. Your subscribers should be emailed and informed about your presence on social media platforms. This will get you started. Provide subscribers with content which is relevant, valuable, and interesting.

  1. Restructured newsletters:

In the social media race, good content is extremely important. Instead of creating brand new content, engage subscribers through content which is interesting. Provide them with interesting snippets from existing newsletters. Use these snippets as teasers for your articles, blog posts, or archived newsletters. Subscribers will surely read the remaining parts of the snippet on your website.

  1. Attract subscribers to your blog or website:

Social media sites act like satellites for your online business. They make your business presence felt. While publishing on social media sites, you must include links which direct readers to your website, blog, or newsletter archives. This is how people will discover more regarding your company. Potential customers must be engaged at levels that are deeper from the social media platform, not just for sales purposes. Use email and social media as a medium for sharing expertise and information.

  1. Invite people to be a part of your mailing list:

You must use the social media for inviting people to subscribe to your digests and newsletters. For example, you can add links on your Facebook fan page that direct users and fans to your sign-up page and website.

These tips will surely help you amplify your customer base and boost organic conversions. Tap social media and email platforms sensibly and engage customers for better profit generation. Make sure you are not bombarding your subscribers with several emails and social media posts every hour; this will only drive them away. Once you have been able to set your base, work towards boosting your organic leads gradually.

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Blog

Content Curation: The Future of SEO

“Content is King.” It will always be the chief motivating force behind the Internet. But most recently,  content curation has increasingly becoming popular. The talk about content curation has been spreading like wildfire since last year. It may be a great alternative to blogging, or an addition to build upon an existing blog.

Content curation aims to determine, showcase and make known to the public a collection of the “best of the internet” for a specific niche. The main concept is to add value to the information you came across and would like to share to with your online community. It’s also an easy way to create original content, built upon existing works.

The model of content curation is very simple — when you come across something that you find interesting, beneficial, and appropriate to your site, you can cite a passage from the information, and then discuss it, react to it, add to it, or question it, as long as you provide the link to the information.

To effectively find and organise the most relevant content from the internet, you need to specify your niche, understand it and identify the statistics of the population who visit your site. Whether your niche falls on travel, photography, Internet marketing, or social media, somebody out there is surely curating quality content around your niche.

Content curation is highly recommended for your unique voice to stand out and be heard. The competition for attention and traffic is too arduous, you cannot depend on your visitors that they will stick around long enough. They will probably visit your website once but never return.

Aside from being heard, there are other benefits one can get from content curation, such as recognition as a leader in your niche as target customers and prospective clients discover you. It also helps bloggers to save time because there is no need to create original content, although as a blogger, you still need to post your original content occasionally to keep your prospective clients and visitors engaged. As you get more prospective clients and visitors to your site, the possibility of monetising your site also increases through sponsorships, advertisements, etc.

How can content curation help you monetize your site and earn online? Remember that people prefer to follow information that have been screened and filtered to save time. If your site is chosen as a curator for a specific niche, a huge number of readers will reward you with opt-ins to your emailing list, loyal readership, and recommendations like Tweets, Re-tweets, and Facebook Likes.

Google ranks pages based on their popularity and the number of links, including Likes on Facebook and Tweets on Twitter. It no longer depends greatly on original content. Curation is significantly simpler than original content development as it is easier for people to curate without becoming a hardcore blogger. When done properly, blog posts that have been curated rank equally with original content posts.

Take advantage of content curation and discover the advantaged of its power. There is no better than having one awesome resource compared to 15 different resources. People will use your blog post to seek for information because everything is accessible in one place.

What are your thoughts?

Please leave a comment below.

Lorcan.

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