Tag Archives: SEO

Blog SEO

5 Step SEO Blueprint for Your Website

When it comes to improving your SEO or search engine optimisation, little things can make a big difference. But sometimes it’s hard to find the time — or know where to start. Below I have set out a basic blueprint with the following 5 steps to make sure you have all your SEO bases covered.

Step 1: Check Your Meta Descriptions

Every page of your website should have a meta description. Meta descriptions are short summaries of what can be found on that page. For example, the meta description of this page is: “A checklist of SEO for your website  and how you can improve your search engine optimisation” Meta descriptions show up in search results along with the link to your page.SEO metadescription When you audit your site’s most important pages, make sure you set your meta descriptions and check the following:

  • Your Meta Description is Not Too Long: If your meta description is longer than 150 characters, aspects of it may get cut off by search engines. Make sure your summary is brief  with good keywords to give readers a sense of what they’ll find on the page.
  • Your Meta Description is Unique: Remember, the goal of the meta description is to set the searchers’ expectations about what can be found on that page. Having multiple pages with the same description will not do you any favours.
  • Your Meta Description Does Not Contain the Page Title: Reusing the page title for your meta description is a missed opportunity and can look strange to internet searchers. Instead, use the meta description to elaborate on the theme of your title.

 

Step 2: Review Your Page Title

Page titles are among the main cues a search engine gets about the content and quality of a particular web page. In the HTML code of your page, your title is found between the <title> and </title> tags. Oftentimes, people assume that the first headline on their page is the title, but to be considered a title in search, it must be between the <title> tags in your page. If you’re not certain, go to the View menu of your browser, and select “View Source.” Then search for title tag. Titles of pages also show up when the page appears in search results as well as in the browser tab associated with it.

As you name your pages, keep in mind the following tips.

  • Make the Page Title Unique: This has similar reasoning to the meta description we mentioned above. If you have multiple pages with the same name (your company name, for example), it will dilute the SEO of your page and may confuse internet browsers.
  • Keep the Page Title Brief: Most search engines only show about 70 characters of a title on their results pages.
  • Don’t Include the Domain Name: Including your domain name in a page title rarely adds value since your domain name is already used in the link. It also tends to take up the character space you should be using for your more useful keywords. If you need to include your domain name in the title, make sure it comes at the end. For example, the title tag on our blog is: SEO Blog| Lorcan Kinsella

Step 3: Optimise Your H1 Tags

Within a web page, your most important headline should get an H1 tag. The headlines of your pages will automatically be given an H1 tag in the HTML.Just make sure that in the HTML version of your website, you include the following:<h1>Headline Text</h1>. Within that headline text, use include the keywords you want the page to rank for in search. The main thing to know about using H1 tags to optimise your web pages is that you shouldn’t use too many of them. Too many H1 tags on a web page can get your page sidelined by Google and other search engines. Ideally, stick to one H1 tag and use <h2> or <h3> tags for all other headers.

Step 4: Make Images More User/Search Friendly With Alt Text

Images add to the quality of your web pages. In fact, you may have noticed that I always include images in my blog posts. But to get the most out of your web pages, every image you use should include what’s called an “Alternative Attribution,” or “Alt Text.”  Alt text is a written version of what appears in the image that displays up whenever the image isn’t able to load for one reason or another. Use your alt text to incorporate keywords, but do so in a way that is understandable and useful.

Step 5: Optimise the Anchor Text of Your Links

We all know how important internal and inbound links are to helping people find your content online. When it comes to search, the text that is hyperlinked, also known as “Anchor Text,” is just as important. Search engines use anchor text to help determine what’s covered on the page that it’s linking to. This is true for external sites linking to your content and for your own internal links. Here are a couple of tips to follow as you’re crafting your pages’ anchor text:

  • Stay clear of “Click Here”: Let’s say you have 100 links to your page about SEO. Knowing what you now know about how search engines use anchor text, would you rather all of those links tell the search engine that your page is about “SEO” or about “click here”? In other words, the best way to handle the anchor text for your page about SEO would be:“Get your free SEO Report
  • Make the First Anchor Text Count: The pros over at SEOmoz conducted some experiments on anchor text and found that if two links are targeting the same URL, only the first link’s anchor text is used by Google. Therefore, if you link to the same page more than once, make sure the anchor text for the first link on the page is well-optimised for your keywords.

Once you’ve completed this 5-step blueprint, you should start to see some improvement in your search engine optimisation and the performance of those pages. Then you can use the same set of steps to improve upon the rest of the pages throughout your site.

Great to hear your feedback.

Lorcan

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Five Easy Fixes To Increase Website Visibility

Many people repeatedly ask me the question, “what can I do to improve my website’s visibility?” Website owners everywhere are scratching their heads, wondering what they can do to ensure their potential clients and customers are able to find their site. Many also pay consultants and internet marketing companies a lot of money to help them get the best Google ranking and increase traffic. However, what many don’t know is that there are many simple changes anyone can do to their website to markedly increase traffic and visibility, and spending very little or no money at all. So, here are the fast five fixes you can do to increase your site’s visibility.

1. Register your domain name . Your business should be recognised as manifested by the number of years you existed by search engines. This will prove its cost effectiveness as well as favorable track records. Search engine optimisation credit will be received automatically for additional time to date expiry.

2. Redirect 301 .To resolve http://yoursite.com and http://www.yoursite.com.you have a redirect 301 in place. In order to let the search engines know where to allocate the credit you have to make sure that permanent 301 was redirected in place. You will be assured that the SEO credit will be accepted by one site if you resolve it in one place. Ensure to earn the credit you worked hard for.

3. Make a conversion form. Leads give the company an opportunity to make progress. To gather visitor’s information you have to provide a realistic offer with a landing page that can validate your call to an outstanding action. Various opportunities will unfold provided that you have an email address or mobile number.

4. Initiate a business blog. The reasons for blogging are the following:

A. One of the criteria for a search engine to look at  valuable information is indexed pages. Pages are created every time you create a blog post. Likewise it will accelerate additional index pages.

B. In devising content of long-tail key words blogging can be used.

5. Design  inimitable and significant page titles that are rich in keywords. Utilise the best powerful keywords as a start as well as pipes that can segregate the key words. The character between the para thesis is the pipe that indicates the end of thought to the search engines.

The collaboration of search engine optimisation and inbound marketing is of great value. In order to ensure success of your site achieve the tasks at the same time.

Your suggestions are of great value to so please share your experiences that have helped you.

Lorcan.

 

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Blog SEO Social media

6 Online Marketing Metrics You Need To Know

Measuring ResultsIn order to survive the competition on the web, one needs to be fierce and aggressive enough to handle every situation that you can be faced with.  If you’re a company owner, it’s natural to want to be included on the list of companies that shows up on the first page of search engine results page.  To be able to achieve this, some companies opt to get help from consultants or through SEO companies. Some companies even make use of PPC advertisements just to gain placement and be seen by their targeted audiences.

For someone who’s practicing digital marketing, it’s important to realise that building, promoting and utilising optimisation via content that has high quality would be among the methods that can help make search rankings better.  So, how can you beat your competition?

The amount of information that you could possibly gain online is enormous and literally endless.  But, you’d be surprised to realise that only a few vital online metrics can provide a way to better understand how your site holds up, relative to your existing competition and realise the things that you can implement to get to the top.

1.  DMoz Rank

SEOMoz gives a score between 1 to 10 – having 10 as the highest – and gauges your site’s authority on links together with its popularity.  It’s important to have the best number and top quality inbound links in order to increase rankings on search engines.

2.  Site Grade
HubSpot has it’s own site grader that computes a website’s SEO readiness to include keyword scans, conversion forms and much more.  The website grader gives you a preview of the overall ranking of your site between a scale of 1 to 100 from which you’d have an idea of how effective you are on driving traffic via practicing digital marketing .

3.  Traffic Ranking
This is one gauge where if you get a lower score, that means you’re better off.  Alexa and Compete Rankings are among the top sought after spots when it comes to traffic ranking.  They measure the amount of traffic you get as compared to other sites online.

4.  Keywords Included in the Top 100
Finding your keywords among the top 100 list is a good sign for you because it means you’re on the top 10 pages or top 100 search.  Being included on this list gives you a better chance of attracting site visitors.

5. Blog Grade
In order to measure the grade of a blog. HubSpot’s Blog Grader compiles a report that shows you recommendations that are actionable and can improve your blog’s effectivity.

6.  Number of Pages Indexed
By using the number of pages indexed by the search engines, you can tell just how well your page is faring. However, it’s important to note that this is sometimes anchored on the structure of your site and doesn’t necessarily mean that the search engines have indexed all your existing pages.

Of course, when you say that more pages have been indexed, that means that you’ve got a higher chance of building links and increasing your rank online.  Assuming that you’re getting blown away by your competition based on the other metrics discussed, it’s likely that they have more pages than you do.  One way to publish more pages for your site is by maintaining a blog.  Each article you get to post online indicates a new portal or page that would allow you to get indexed for an important keyword via good content being shared to your viewers.

Are you getting beaten by your competitors online? You need to do a bit more study in order to learn the why’s and be able to create a strategy for digital marketing that would boost your rank and enable you to gain more visitors, online sales and leads.

What are your thoughts?

Leave a comment.

Lorcan.

 

 

 

 

 

 

 

 

 

 

 

 

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Blog

4 Unique Tips to get Traffic to Your Blog from LinkedIn

LinkedIn is an excellent social media platform for small to medium and large businesses to get in touch with potential clients. It enables you the opportunity to ask individuals openly about an issue or question you may have. This professional network also allows you to find suitable leads and provides quality traffic to your blog.

I have provided a list of how you can get traffic to your blog from LinkedIn.

Create Innovative Content responding to the Problem

Create valuable content addressing user’s concerns. Respond to queries in LinkedIn Answers which includes a summary of your solution, and allow the user to understand that you’ve produced a comprehensive and useful article to solve their problem. Providing a valuable comprehensive answer will demonstrate to prospective clients that you are really concerned about helping them.

Respond to Queries and Provide Current Content

You should connect your blog only when you incorporate informative details and solutions to individual issues. After you’ve responded to the problem along with valuable and useful details, then link to your blog for further content. Don’t be spammy whenever connecting your blog in LinkedIn Answers. Your audience will not appreciate it!!

Establish a Standard Trademark in your Responses

Following all of your responses, incorporate a trademark, together with your name, your blog post URL as well as your social networking links like your Facebook or Twiiter URL.

Develop Content Requesting a Reply together with Graphics

Create content with a view to providing readers with a question, as well as addressing the subject within a LinkedIn question. An effective justification on the subject of your own blog instead of LinkedIn Answers is definitely the way to make use of graphics since you are unable to incorporate graphics in LinkedIn Answers.

A user will probably need to copy/paste your own web link constantly in their URL bar. Remember the fact that the web link won’t be hyper linked because LinkedIn doesn’t allow it. Therefore traffic will probably appear just like Direct Traffic except in cases where you generate a monitoring URL.

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SEO 101: Best 3 On-Page SEO Features that you have to Control

SEO or what we call Search Engine Optimisation had previously been the domain most typically associated with internet specialists and marketing organisations. Nonetheless this hasn’t been recently a fact since at least 2005. The particular secrets of becoming identified on the internet tend to be at the fingertips of the majority of small companies.

Provided here are website components you will need to handle in order to efficiently focus on competent website traffic.

The URL
The strongest signal a website could deliver to locate engines is its unique identifier or what is known as the URL. Considering that the URL instantly incorporates your domain name. You ought to finish it along with the best couple of terms that determine exactly what is in the web page.

The Page title


Page title could be the block of text which can be seen on the top associated with a browser window whenever somebody clicks on the URL. A lot of companies boost the risk for misstep of misusing their particular page title by means of duplicating their own brand name and general descriptors. While in fact, you then have an opportunity of boosting your Search engine optimisation with this particular small snippet.

The Headers
Headers on the website page give visible and contextual insights to your audience in regards to the articles they read. Such headers allow a viewer read over the web page in order to acquire the articles that will benefit them. Search engines consider header text a lot more than the remainder of the content material on your own web page.

But merely for the reason that several bolded words seem like a “heading” to people does not imply they appear that way towards the search engines. You will find a unique strategy to “tag” words on your own pages in order that they appear to be headings to search engines as soon as they crawl your own web page. Most up-to-date CMSs will allow you to layout your own textual content to resemble a header into the search engines. When you are creating headings for your personal web pages, make use of specific keywords and make the headings as shorter as you possibly can that will lead your target keywords to acquire highest rank.

You also must make certain to create a blog together with your target audience as well as their probable queries that they might have in mind.

Please leave a comment below.

Thanks.

Lorcan.

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