Tag Archives: Search Engine Optimisation

Blog SEO

5 Step SEO Blueprint for Your Website

When it comes to improving your SEO or search engine optimisation, little things can make a big difference. But sometimes it’s hard to find the time — or know where to start. Below I have set out a basic blueprint with the following 5 steps to make sure you have all your SEO bases covered.

Step 1: Check Your Meta Descriptions

Every page of your website should have a meta description. Meta descriptions are short summaries of what can be found on that page. For example, the meta description of this page is: “A checklist of SEO for your website  and how you can improve your search engine optimisation” Meta descriptions show up in search results along with the link to your page.SEO metadescription When you audit your site’s most important pages, make sure you set your meta descriptions and check the following:

  • Your Meta Description is Not Too Long: If your meta description is longer than 150 characters, aspects of it may get cut off by search engines. Make sure your summary is brief  with good keywords to give readers a sense of what they’ll find on the page.
  • Your Meta Description is Unique: Remember, the goal of the meta description is to set the searchers’ expectations about what can be found on that page. Having multiple pages with the same description will not do you any favours.
  • Your Meta Description Does Not Contain the Page Title: Reusing the page title for your meta description is a missed opportunity and can look strange to internet searchers. Instead, use the meta description to elaborate on the theme of your title.


Step 2: Review Your Page Title

Page titles are among the main cues a search engine gets about the content and quality of a particular web page. In the HTML code of your page, your title is found between the <title> and </title> tags. Oftentimes, people assume that the first headline on their page is the title, but to be considered a title in search, it must be between the <title> tags in your page. If you’re not certain, go to the View menu of your browser, and select “View Source.” Then search for title tag. Titles of pages also show up when the page appears in search results as well as in the browser tab associated with it.

As you name your pages, keep in mind the following tips.

  • Make the Page Title Unique: This has similar reasoning to the meta description we mentioned above. If you have multiple pages with the same name (your company name, for example), it will dilute the SEO of your page and may confuse internet browsers.
  • Keep the Page Title Brief: Most search engines only show about 70 characters of a title on their results pages.
  • Don’t Include the Domain Name: Including your domain name in a page title rarely adds value since your domain name is already used in the link. It also tends to take up the character space you should be using for your more useful keywords. If you need to include your domain name in the title, make sure it comes at the end. For example, the title tag on our blog is: SEO Blog| Lorcan Kinsella

Step 3: Optimise Your H1 Tags

Within a web page, your most important headline should get an H1 tag. The headlines of your pages will automatically be given an H1 tag in the HTML.Just make sure that in the HTML version of your website, you include the following:<h1>Headline Text</h1>. Within that headline text, use include the keywords you want the page to rank for in search. The main thing to know about using H1 tags to optimise your web pages is that you shouldn’t use too many of them. Too many H1 tags on a web page can get your page sidelined by Google and other search engines. Ideally, stick to one H1 tag and use <h2> or <h3> tags for all other headers.

Step 4: Make Images More User/Search Friendly With Alt Text

Images add to the quality of your web pages. In fact, you may have noticed that I always include images in my blog posts. But to get the most out of your web pages, every image you use should include what’s called an “Alternative Attribution,” or “Alt Text.”  Alt text is a written version of what appears in the image that displays up whenever the image isn’t able to load for one reason or another. Use your alt text to incorporate keywords, but do so in a way that is understandable and useful.

Step 5: Optimise the Anchor Text of Your Links

We all know how important internal and inbound links are to helping people find your content online. When it comes to search, the text that is hyperlinked, also known as “Anchor Text,” is just as important. Search engines use anchor text to help determine what’s covered on the page that it’s linking to. This is true for external sites linking to your content and for your own internal links. Here are a couple of tips to follow as you’re crafting your pages’ anchor text:

  • Stay clear of “Click Here”: Let’s say you have 100 links to your page about SEO. Knowing what you now know about how search engines use anchor text, would you rather all of those links tell the search engine that your page is about “SEO” or about “click here”? In other words, the best way to handle the anchor text for your page about SEO would be:“Get your free SEO Report
  • Make the First Anchor Text Count: The pros over at SEOmoz conducted some experiments on anchor text and found that if two links are targeting the same URL, only the first link’s anchor text is used by Google. Therefore, if you link to the same page more than once, make sure the anchor text for the first link on the page is well-optimised for your keywords.

Once you’ve completed this 5-step blueprint, you should start to see some improvement in your search engine optimisation and the performance of those pages. Then you can use the same set of steps to improve upon the rest of the pages throughout your site.

Great to hear your feedback.


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Five Easy Fixes To Increase Website Visibility

Many people repeatedly ask me the question, “what can I do to improve my website’s visibility?” Website owners everywhere are scratching their heads, wondering what they can do to ensure their potential clients and customers are able to find their site. Many also pay consultants and internet marketing companies a lot of money to help them get the best Google ranking and increase traffic. However, what many don’t know is that there are many simple changes anyone can do to their website to markedly increase traffic and visibility, and spending very little or no money at all. So, here are the fast five fixes you can do to increase your site’s visibility.

1. Register your domain name . Your business should be recognised as manifested by the number of years you existed by search engines. This will prove its cost effectiveness as well as favorable track records. Search engine optimisation credit will be received automatically for additional time to date expiry.

2. Redirect 301 .To resolve http://yoursite.com and http://www.yoursite.com.you have a redirect 301 in place. In order to let the search engines know where to allocate the credit you have to make sure that permanent 301 was redirected in place. You will be assured that the SEO credit will be accepted by one site if you resolve it in one place. Ensure to earn the credit you worked hard for.

3. Make a conversion form. Leads give the company an opportunity to make progress. To gather visitor’s information you have to provide a realistic offer with a landing page that can validate your call to an outstanding action. Various opportunities will unfold provided that you have an email address or mobile number.

4. Initiate a business blog. The reasons for blogging are the following:

A. One of the criteria for a search engine to look at  valuable information is indexed pages. Pages are created every time you create a blog post. Likewise it will accelerate additional index pages.

B. In devising content of long-tail key words blogging can be used.

5. Design  inimitable and significant page titles that are rich in keywords. Utilise the best powerful keywords as a start as well as pipes that can segregate the key words. The character between the para thesis is the pipe that indicates the end of thought to the search engines.

The collaboration of search engine optimisation and inbound marketing is of great value. In order to ensure success of your site achieve the tasks at the same time.

Your suggestions are of great value to so please share your experiences that have helped you.



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6 Online Marketing Metrics You Need To Know

Measuring ResultsIn order to survive the competition on the web, one needs to be fierce and aggressive enough to handle every situation that you can be faced with.  If you’re a company owner, it’s natural to want to be included on the list of companies that shows up on the first page of search engine results page.  To be able to achieve this, some companies opt to get help from consultants or through SEO companies. Some companies even make use of PPC advertisements just to gain placement and be seen by their targeted audiences.

For someone who’s practicing digital marketing, it’s important to realise that building, promoting and utilising optimisation via content that has high quality would be among the methods that can help make search rankings better.  So, how can you beat your competition?

The amount of information that you could possibly gain online is enormous and literally endless.  But, you’d be surprised to realise that only a few vital online metrics can provide a way to better understand how your site holds up, relative to your existing competition and realise the things that you can implement to get to the top.

1.  DMoz Rank

SEOMoz gives a score between 1 to 10 – having 10 as the highest – and gauges your site’s authority on links together with its popularity.  It’s important to have the best number and top quality inbound links in order to increase rankings on search engines.

2.  Site Grade
HubSpot has it’s own site grader that computes a website’s SEO readiness to include keyword scans, conversion forms and much more.  The website grader gives you a preview of the overall ranking of your site between a scale of 1 to 100 from which you’d have an idea of how effective you are on driving traffic via practicing digital marketing .

3.  Traffic Ranking
This is one gauge where if you get a lower score, that means you’re better off.  Alexa and Compete Rankings are among the top sought after spots when it comes to traffic ranking.  They measure the amount of traffic you get as compared to other sites online.

4.  Keywords Included in the Top 100
Finding your keywords among the top 100 list is a good sign for you because it means you’re on the top 10 pages or top 100 search.  Being included on this list gives you a better chance of attracting site visitors.

5. Blog Grade
In order to measure the grade of a blog. HubSpot’s Blog Grader compiles a report that shows you recommendations that are actionable and can improve your blog’s effectivity.

6.  Number of Pages Indexed
By using the number of pages indexed by the search engines, you can tell just how well your page is faring. However, it’s important to note that this is sometimes anchored on the structure of your site and doesn’t necessarily mean that the search engines have indexed all your existing pages.

Of course, when you say that more pages have been indexed, that means that you’ve got a higher chance of building links and increasing your rank online.  Assuming that you’re getting blown away by your competition based on the other metrics discussed, it’s likely that they have more pages than you do.  One way to publish more pages for your site is by maintaining a blog.  Each article you get to post online indicates a new portal or page that would allow you to get indexed for an important keyword via good content being shared to your viewers.

Are you getting beaten by your competitors online? You need to do a bit more study in order to learn the why’s and be able to create a strategy for digital marketing that would boost your rank and enable you to gain more visitors, online sales and leads.

What are your thoughts?

Leave a comment.














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Blog SEO

Getting Ahead with SEO – 3 Simple Steps

Search Engine Optimisation or SEO has long been the expertise of internet professionals and marketing groups. What they don’t realise is that the secrets to maximising visibility online are right before their very eyes. Now here are the three most important factors you NEED in order to efficiently grab the attention of your target market thus capturing the visibility that you need online. By doing so, you increase the traffic to your website. A lot of what we know as CMS or Content Management System allows you to manage your website sans specialised coding skills or technical know-how.

Step 1:

What’s in a URL?whats in a url Your URL will set you apart and drive traffic to your page is your URL. This, we know already contains the name of your domain. Make it subject-focused! A smart domain name should definitely have a single or two keywords pertaining to what you want to sell whether it is an essential product or a specialised service.

Make your audience want to click the link by merely grabbing their attention through your URL. See to it that both search engines and potential clients get a hint of what you can offer by capitalising on this factor. To illustrate, a local traveller’s lodge or inn offering attractive room rates can apply the domain name www.traveller’shome.com as a technique in driving both search engines and clients to the site. Then I can apply concise URL’s inside my website to be able to communicate to them what I am talking about.

Take note of these two: First URL: www.traveller’shome.com/d28abcqb Second URL: www.traveller’shome.com/reasonableroomrates What do you think is better? Although the first link will give you an idea of the site, the second one is more concise. You will know that you can find prices on the second one related to your need. Easy to follow editing features are available in the latest CMS making it possible for you to manage a webpage.

Step 2: The Title of the Page Next to URL we find the title of your page. This is a set of words that appear as soon as a person clicks on your link. What would make a potential client read the content? One typical miscalculation an organisation or individual does in this scenario is reiterating their name along with other common descriptions. What they are unaware of is that this is an opportunity to showcase SEO. To illustrate further: First TITLE: Traveller’s Home Meals Second TITLE: Inclusive of Tasty Gourmet/Fresh Choices Everyday By the use of the subsequent TITLE “Inclusive of Tasty Gourmet/Fresh Choices Everyday” the lodge has a greater possibility of driving more traffic and a higher ranking. This is because other people looking for” Tasty Gourmet’ or “Fresh Choices” on search engines might actually click on my link.

Step 3: Those HEADERS e.g. H1… H2 and so on Similar to captions and words in a manuscript or in a menu perhaps written in big bold letters. HEADERS appear as a concrete description of what the gist or summary is about. Visitors go through the header with the hope of finding what they are looking for. As such, headers must be clear, enticing and straight to the point. This is because they will only browse through the entire page if they like what they see in the header. As for our valued search engines, headers will definitely have a substantial weight as compared to the summary. Headers therefore should make an impact. Headings are seen in a different paradigm by search engines. When a group of words are seen with emphasis by visitors, search engines at times don’t perceive the same. Again, a unique way of “tagging” phrases or words are being illustrated by the latest CMS to date. This is done to allow search engines to see your words as headers. You must also be mindful of keywords that will be helpful in driving traffic back to your website. Headers are usually condensed and short but have the NEEDED keywords. So, as I am setting up my page for Food Menu on Travellers’ Home, promising HEADERS will be: First HEADER: (main passage or words included) Fresh Gourmet Everyday Second HEADER: (lesser weight in terms of SEO)

o Full Breakfast o Cakes and Pastries o Tea, Juices, Sodas, Coffee o Hearty Lunch o Special Dinner

With all of these factors in mind, always remember that captivating pictures and images play a vital role in your ON-PAGE Engine Optimisation. Think about your target market as you write and what you think they will type on the search box. Own your site by heart and get ahead by employing these important factors. By doing so, you are on the right track to succeed with ON-PAGE SEO.


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Get Your Digital Marketing Plan Primed for Success

Kingstown Digital Marketing College are offering this exciting new five day Digital Marketing Diploma. We have developed this Diploma with leading industry practitioners and experts in their field. Digital Marketing and Social Media are now becoming critical to the success of every business in every field. Knowledge of this are is a must for all business owners, marketers, job seekers, and even customers alike. As the market moves into the digital space, consumers and producers alike need to develop their knowledge and ease of use of these new channels to market.We will teach you how to bring your product market or access new opportunities through the use of our integrated digital marketing strategies.

Course Objectives

The Benefits of taking part in this course are that it will provide you with:

  • FETAC Level 5 (Minor award) Professional Qualification
  • The knowledge to implement new marketing methods to build your business faster
  • The tools you need to integrate digital marketing into your business development and marketing strategies
  • Access to employment opportunities for digital marketing professionals
  • A framework with which to understand and manage your own adaptation and use of digital marketing

Course Content

The following course outline has been developed with the intention of providing the learner with a foundation level of knowledge in the broad range of areas as listed. The emphasis of the course provider may shift or expand to include higher level or additional topics, based on their assessment of the needs and skills of the course participants.

The following topics are included:

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)/Analytics
  • Social Media: Facebook, Twitter, LinkedIn
  • Email marketing
  • Affiliate Marketing
  • Banner Advertising
  • Mobile Marketing
  • Online Video
For More information Call Kingstown Digital Marketing College on 1890 788  788
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