Tag Archives: Internet marketing

Internet Marketing

6 Easy Steps to Creating A Content Marketing Plan

Are you making the most of your blog posts, photos, and social posts with a content marketing plan?

They say these days that content is king. Anyone and everyone can create content, but few know what to do with it.That is why many companies today creating their own content marketing plan, so they can take full advantage of content marketing can do for their business.

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Blog Internet Marketing webservices

5 Golden Lessons that Internet Marketers can Learn from Spammers

Spammers…Yes these are those unwanted creatures that drive us crazy by sending more messages than we can count. What can such people teach us? How to annoy people and let them un-friend and report us? Being the positive beings that we are, if we look closely, we can find some really good email marketing lessons that spammers can teach us. That is exactly how successful internet marketing experts are – always getting the best out of everything. So what are the lessons?

1. Be Clear About What You Want

Every email marketing campaign has a goal. Sending emails across millions of people does require effort and you definitely need to have a strong purpose to do something like this. What do you intend to gain from the campaign? Vague terms like ‘brand awareness’ do not have much value unless you have enough metrics to measure them. Look at a spam email. It clearly says what the senders want you to do and it says it loud and clear. No matter what emotional triggers they use, they almost compel you to perform the action. Isn’t it?

2. Maintain Your Database Well

Spammers don’t miss a chance when it comes to collecting our information. They collect all they can and use it for targeted email marketing for better results. Spammers have to work really hard to get user information because they cannot ask it directly from them. If you have a legal business and a real product to sell, you can definitely ask people to drop in their information for occasional emails and special offers etc. Once you have the right information, rather than sending the same email to everyone in your database, you can customise it and send relevant mail to the right people.

3. Stick to What’s Hot

Okay, you successfully send emails to relevant people. But if they don’t recognise you, what would make them open your email when they have their inboxes full of many others? Well, this is simple. Check the trending topics i.e. the topics people are searching the most on the Internet. You can use Alexa, Twitter Trends or Yahoo Trends etc for this purpose. Using a hot topic in your subject line will directly impact opening rates and click through rates of your email campaign. Not only that, writing what the audience wants to hear about also increases your brand value and they end up waiting for your next email. Isn’t that a situation you want to have?

4. Use What You Know

Nowhere else is your first name used more than a spam mail. If spammers can do it why can’t you? Stop writing mails that clearly show that they are sent to millions of users. Terms like “Dear Customer” and “Dear Valued Partner” are an instant turnoff. When you use their name, they know you are talking to them.

5. Write a Compelling Copy

It is the content of the mail that creates an impression in the mind of the receiver and inspires him to take action. Make sure you use the best of your copywriting skills to create a copy that inspires a call to action. The trick is to be nice, be thankful and be audience focused without sounding spam.
These days, lot of individual data is available. People are more open and more comfortable sharing their information with legitimate companies. Make sure you utilise the opportunity to reach out to these people and relate to them. Go ahead and use these golden lessons from spammers to get the best of online marketing.

About the author: Alyssa Clarke is a blogger who also happens to be a tech buff. She loves splurging on tech stuff.

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Blog SEO Social media

Organising Content for Your Social Media Marketing

As I continue my quest to connecting online, there’s one thing that that I’ve found more common in occurrence be it on Facebook or on Twitter.  It’s that people tend to over post and publish information without any regard if it’s relevant to the people they’re connected with.  What happens is that as the continuous influx of information comes in, people like me tend to not want to read these overkill postings.  For me it’s really a big bonus whenever I do get to land on valuable content on my wall.

Everything drills down to one thing at the end of the day – content.  And I’m talking about content of value that can either be interesting in itself or helpful for me.  I have this constant belief that business within the social media circle always has something worthwhile to share and don’t just post at whim.  Everything’s planned and placed in a calendar accordingly.

Some people do it on a monthly basis.  Others do it for the entire year.  It really helps if you’ve programmed your calendar of activities properly so that you can clearly see the path you go for any given year.

The good part about keeping a calendar for content is that you get to lay down things in a manner with which you can see the harmony and continuity of the information you’re planning to impart to your followers.  You get to list down the path you believe would bring your marketing agenda to its ultimate success.

It also helps you plan ahead.  Producing content might seem easy but it’s not as easy as it sounds.  By creating a skeletal framework of the content you’re going to produce, you can make the most out of your topic.  Having a calendar allows you to plan how you distribute your content, plan when you need to write that content and plan when to promote it to different social channels.

Creating a calendar will allow you to micro plan your content making the information you’re about to share more detailed and allow a seamless flow of thought.

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Why Website Testing Is Important

Testing several factors like your advertisement and website navigation can prove to be extremely important for your business website. Along with these you must also consider testing your homepage and landing pages. Testing these pages will considerably amplify your conversion rates. Factors like optimised account structures, excellent keyword bases, and well-planned business management strategies are also important – but all these things also require some amount of testing.

Testing your landing and homepage allows you to realise ways to improve channels of communication with your targets. Conducting methodical tests on your home and landing page will deepen audience communication and boost conversion optimization. Being familiar with several tests and ways to test your landing and home page can really have great results.

Even before we talk about testing we must understand the need for landing and homepage testing. Conversion rates are one of the most common factors for every business website. Website testing can have a huge impact on the way your business website looks and functions.

Your website may receive millions of visits every hour, but how many actually convert? Is your visitor to customer ratio healthy? If you do not see a healthy ratio, this means there is something wrong with your website that is driving people away. Under these circumstances, you must consider testing your landing and homepage.

Internet marketing is all about comfort, clarity and clients. Therefore, web owners and developers are left with no option but to design websites that suit their clients’ needs. The same thing applies to landing and homepages. Your landing and homepage is the portal to your success. Driving them away is obviously bad for business, so you must provide a page that is welcoming. Therefore try and test your website before it reaches your visitors; this way you can find out what is preventing them from converting to potential customers.

Testing your website’s home and landing is the sure way of maximising your conversion rate. It needs to be done when your website is ready to go live on the Internet. You must also consider testing after a website redesign has been done.

Testing your website is generally considered a one-time investment. However, it will have results which will benefit your business permanently. If possible, your must consider light-tuning and testing to obtain high conversion rates in the long run. Moreover, testing your website’s home and landing page will provide you gains through your offsite channels and surely improve conversion rates.

There are several methods of testing your website. You may also choose professional companies to perform this task. There are several online organisations, which perform these tasks. You will also find several expert views about the need of home and landing tests.

You can run those tests using your skill or even refer online tutorials which instruct how to test your website and maximise your profits. Remember, your website is your image – make sure you don’t tarnish it.

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Content Curation: The Future of SEO

“Content is King.” It will always be the chief motivating force behind the Internet. But most recently,  content curation has increasingly becoming popular. The talk about content curation has been spreading like wildfire since last year. It may be a great alternative to blogging, or an addition to build upon an existing blog.

Content curation aims to determine, showcase and make known to the public a collection of the “best of the internet” for a specific niche. The main concept is to add value to the information you came across and would like to share to with your online community. It’s also an easy way to create original content, built upon existing works.

The model of content curation is very simple — when you come across something that you find interesting, beneficial, and appropriate to your site, you can cite a passage from the information, and then discuss it, react to it, add to it, or question it, as long as you provide the link to the information.

To effectively find and organise the most relevant content from the internet, you need to specify your niche, understand it and identify the statistics of the population who visit your site. Whether your niche falls on travel, photography, Internet marketing, or social media, somebody out there is surely curating quality content around your niche.

Content curation is highly recommended for your unique voice to stand out and be heard. The competition for attention and traffic is too arduous, you cannot depend on your visitors that they will stick around long enough. They will probably visit your website once but never return.

Aside from being heard, there are other benefits one can get from content curation, such as recognition as a leader in your niche as target customers and prospective clients discover you. It also helps bloggers to save time because there is no need to create original content, although as a blogger, you still need to post your original content occasionally to keep your prospective clients and visitors engaged. As you get more prospective clients and visitors to your site, the possibility of monetising your site also increases through sponsorships, advertisements, etc.

How can content curation help you monetize your site and earn online? Remember that people prefer to follow information that have been screened and filtered to save time. If your site is chosen as a curator for a specific niche, a huge number of readers will reward you with opt-ins to your emailing list, loyal readership, and recommendations like Tweets, Re-tweets, and Facebook Likes.

Google ranks pages based on their popularity and the number of links, including Likes on Facebook and Tweets on Twitter. It no longer depends greatly on original content. Curation is significantly simpler than original content development as it is easier for people to curate without becoming a hardcore blogger. When done properly, blog posts that have been curated rank equally with original content posts.

Take advantage of content curation and discover the advantaged of its power. There is no better than having one awesome resource compared to 15 different resources. People will use your blog post to seek for information because everything is accessible in one place.

What are your thoughts?

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