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To Survive Online You Must Mastermind


Business MastermindJust before Christmas I was lecturing in the Dublin Business School. I was approached by one of my students for some help with her project regarding a digital marketing strategy. She was also the owner of a business and needed some assistance. With little time I had, before I headed off home, I tried to share as much advice as possible. She said she was very grateful for my help, but she would love to employ me to help her with her business, but thought that I would be too expensive.

The Struggle

This got me thinking. Every single week I meet so many businesses struggling to try and make more sense of digital marketing. Sometimes they find that there is just too much information and are overwhelmed with all the tasks that need to be implemented and just do not know where to start.

I have found from lecturing on digital marketing, the most effective teaching tool is masterminding. In this specific context  people come together in small groups with the goal of trying to devise ways of coming up with more innovative and creative ways to build their brand and position themselves as an authority in their market, thus driving traffic to their business and converting that traffic to paying customers.

Jack of all Trades

When you are trying to be the receptionist, cleaner, accountant, marketer, sales person, it is almost impossible to have enough energy let alone creative juices to put an effective digital marketing strategy together and take over the world!

Going back to my student who approached me for advice. It really stayed with me, when she said that I would be too expensive.  I decided to set up a mastermind  group online in which  entrepreneurs, business owners and start ups can log in to a  live webinar. Mastermind groups offer a combination of brainstorming, education, peer accountability and support in a group setting to sharpen your business and personal skills. A mastermind group helps you and your mastermind group members achieve success.

In Summary

I have found in the past that participants challenge each other to set important goals, and more importantly, to accomplish them. The group requires commitment, confidentiality, willingness to be creative and brainstorm ideas and solutions . Mastermind group members act as catalysts for growth, devil’s advocates and supportive colleagues.

So if you are a  business owner, entrepreneur or start up and need to get some strategy , direction and support  in your business, join us. Please check updates on my website for the next Mastermind session.

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Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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