What’s your idea?


Starting up a new business is a daunting prospect at the best of times but if your chosen sector is completely dominated by a few big brand players it can make your task appear even more difficult. Being a tiny fish in a huge competitive pond can be a frightening thing indeed. Yet when Mark Zuckerberg had the idea for Facebook, the social networking sphere was already dominated by big players such as My Space. Few would have believed at that time that he could take them on and surpass their success but that is exactly what he did. MySpace recently announced that it is launching a Facebook type ‘mashup’, or in other words the once dominant social networking brand is now found itself trying to copy the relative newcomer.

This should serve as an inspiration for any new business. However, while ambition is a good quality for any start-up, that alone will not guarantee success. So what does a new business need to do in order to become a big player in its market?

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Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.