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Getting Ahead with SEO – 3 Simple Steps


Search Engine Optimisation or SEO has long been the expertise of internet professionals and marketing groups. What they don’t realise is that the secrets to maximising visibility online are right before their very eyes. Now here are the three most important factors you NEED in order to efficiently grab the attention of your target market thus capturing the visibility that you need online. By doing so, you increase the traffic to your website. A lot of what we know as CMS or Content Management System allows you to manage your website sans specialised coding skills or technical know-how.

Step 1:

What’s in a URL?whats in a url Your URL will set you apart and drive traffic to your page is your URL. This, we know already contains the name of your domain. Make it subject-focused! A smart domain name should definitely have a single or two keywords pertaining to what you want to sell whether it is an essential product or a specialised service.

Make your audience want to click the link by merely grabbing their attention through your URL. See to it that both search engines and potential clients get a hint of what you can offer by capitalising on this factor. To illustrate, a local traveller’s lodge or inn offering attractive room rates can apply the domain name www.traveller’ as a technique in driving both search engines and clients to the site. Then I can apply concise URL’s inside my website to be able to communicate to them what I am talking about.

Take note of these two: First URL: www.traveller’ Second URL: www.traveller’ What do you think is better? Although the first link will give you an idea of the site, the second one is more concise. You will know that you can find prices on the second one related to your need. Easy to follow editing features are available in the latest CMS making it possible for you to manage a webpage.

Step 2: The Title of the Page Next to URL we find the title of your page. This is a set of words that appear as soon as a person clicks on your link. What would make a potential client read the content? One typical miscalculation an organisation or individual does in this scenario is reiterating their name along with other common descriptions. What they are unaware of is that this is an opportunity to showcase SEO. To illustrate further: First TITLE: Traveller’s Home Meals Second TITLE: Inclusive of Tasty Gourmet/Fresh Choices Everyday By the use of the subsequent TITLE “Inclusive of Tasty Gourmet/Fresh Choices Everyday” the lodge has a greater possibility of driving more traffic and a higher ranking. This is because other people looking for” Tasty Gourmet’ or “Fresh Choices” on search engines might actually click on my link.

Step 3: Those HEADERS e.g. H1… H2 and so on Similar to captions and words in a manuscript or in a menu perhaps written in big bold letters. HEADERS appear as a concrete description of what the gist or summary is about. Visitors go through the header with the hope of finding what they are looking for. As such, headers must be clear, enticing and straight to the point. This is because they will only browse through the entire page if they like what they see in the header. As for our valued search engines, headers will definitely have a substantial weight as compared to the summary. Headers therefore should make an impact. Headings are seen in a different paradigm by search engines. When a group of words are seen with emphasis by visitors, search engines at times don’t perceive the same. Again, a unique way of “tagging” phrases or words are being illustrated by the latest CMS to date. This is done to allow search engines to see your words as headers. You must also be mindful of keywords that will be helpful in driving traffic back to your website. Headers are usually condensed and short but have the NEEDED keywords. So, as I am setting up my page for Food Menu on Travellers’ Home, promising HEADERS will be: First HEADER: (main passage or words included) Fresh Gourmet Everyday Second HEADER: (lesser weight in terms of SEO)

o Full Breakfast o Cakes and Pastries o Tea, Juices, Sodas, Coffee o Hearty Lunch o Special Dinner

With all of these factors in mind, always remember that captivating pictures and images play a vital role in your ON-PAGE Engine Optimisation. Think about your target market as you write and what you think they will type on the search box. Own your site by heart and get ahead by employing these important factors. By doing so, you are on the right track to succeed with ON-PAGE SEO.


Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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