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6 Online Marketing Metrics You Need To Know


Measuring ResultsIn order to survive the competition on the web, one needs to be fierce and aggressive enough to handle every situation that you can be faced with.  If you’re a company owner, it’s natural to want to be included on the list of companies that shows up on the first page of search engine results page.  To be able to achieve this, some companies opt to get help from consultants or through SEO companies. Some companies even make use of PPC advertisements just to gain placement and be seen by their targeted audiences.

For someone who’s practicing digital marketing, it’s important to realise that building, promoting and utilising optimisation via content that has high quality would be among the methods that can help make search rankings better.  So, how can you beat your competition?

The amount of information that you could possibly gain online is enormous and literally endless.  But, you’d be surprised to realise that only a few vital online metrics can provide a way to better understand how your site holds up, relative to your existing competition and realise the things that you can implement to get to the top.

1.  DMoz Rank

SEOMoz gives a score between 1 to 10 – having 10 as the highest – and gauges your site’s authority on links together with its popularity.  It’s important to have the best number and top quality inbound links in order to increase rankings on search engines.

2.  Site Grade
HubSpot has it’s own site grader that computes a website’s SEO readiness to include keyword scans, conversion forms and much more.  The website grader gives you a preview of the overall ranking of your site between a scale of 1 to 100 from which you’d have an idea of how effective you are on driving traffic via practicing digital marketing .

3.  Traffic Ranking
This is one gauge where if you get a lower score, that means you’re better off.  Alexa and Compete Rankings are among the top sought after spots when it comes to traffic ranking.  They measure the amount of traffic you get as compared to other sites online.

4.  Keywords Included in the Top 100
Finding your keywords among the top 100 list is a good sign for you because it means you’re on the top 10 pages or top 100 search.  Being included on this list gives you a better chance of attracting site visitors.

5. Blog Grade
In order to measure the grade of a blog. HubSpot’s Blog Grader compiles a report that shows you recommendations that are actionable and can improve your blog’s effectivity.

6.  Number of Pages Indexed
By using the number of pages indexed by the search engines, you can tell just how well your page is faring. However, it’s important to note that this is sometimes anchored on the structure of your site and doesn’t necessarily mean that the search engines have indexed all your existing pages.

Of course, when you say that more pages have been indexed, that means that you’ve got a higher chance of building links and increasing your rank online.  Assuming that you’re getting blown away by your competition based on the other metrics discussed, it’s likely that they have more pages than you do.  One way to publish more pages for your site is by maintaining a blog.  Each article you get to post online indicates a new portal or page that would allow you to get indexed for an important keyword via good content being shared to your viewers.

Are you getting beaten by your competitors online? You need to do a bit more study in order to learn the why’s and be able to create a strategy for digital marketing that would boost your rank and enable you to gain more visitors, online sales and leads.

What are your thoughts?

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Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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