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20 Successful Ways to Increase Your Online Marketing Influence


I was thinking yesterday what I would write for todays blog, and I said why not throw together 20 proven points that can successfully increase your online marketing influence. My influences in digital marketing, range from David Meerman Scott, Anne Holland, Chris Brogan, Gary Vaynerchuk and Mike Volpe from HubSpot, all of the mentioned names provide such fantastic information in relation to social media and digital marketing. Their information is always very interesting and maybe obvious, like how to build a easy searchable websites, how to add valuable content to your blog, how to set up a facebook fan page or like pages etc., but what was very unique to all of the above, is their passion for what they do and the influence they have online.
So, I went about putting together, 20 proven ways to increase your online marketing influence, prescribed by the experts themselves – let me know what you think?
1. Do not try to sell to people – you are living in a new age and they will chew you up and spit you out.
2. True leadership builds your digital influence through transparency.
3. Be consistent in your efforts.
4. Always update or improve your landing pages by improving your look.
5. Keep an eye and follow your peers.
6. Keep up-to-date with cutting edge information.
7. Align yourself with outstanding strategic partners. It is important to make connections online but also more important to meet the person in the real world – offline.
8. Create content that stands out and is of value to your customer.
9. Start making conversations with people online that’s actually in your business.
10. It is important to tell a story. People connect with stories.
11. Why not find people who have your audience but not your products and co-create with them.
12. Increases traffic through web video: this is the fastest way to get your message out there.
13. Retweet your tweets.
14. Learn to be a story teller: it is just so important to understand the psychology, the behavior and communication of people.
15. Find a unique niche you can own.
16. Focus on that niche and become known for that.
17. Be an expert in your field.
18. Why not help others in your field achieve their goals.
19. Don’t be afraid to educate, to inspire and to entertain your audience.
20. Never underestimate the value of your customer.
Let me know what you think or what your experience has been?

Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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