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Web Summit Uncut Part 4 – PayPal’s Chief Wizard Talks Growth

John Lunn
 EMEA Director of Innovation at PayPal. John has been building payments and anti-fraud systems on the internet for over 15 years and has advised many of the successful and less successful start-ups on their payment strategies. Originally a java certified developer and now an all-purpose hacker, John works in developing future tech and Innovation for Europe, Middle East and Africa. John was kind enough to give some growth figures, when I met him at the recent Web Summit in Dublin.

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Three Uber-Simple Steps for Better Results with Twitter

You’ve probably heard the term, “Hidden in plain view.” In some ways, the same thing applies to making the most out of Twitter. There are 3 simple changes you can make today to get better results right away.

Some of these changes are literally so simple, they’re almost hidden in plain view. Here’s the quick list:
1. Optimize your profile. Just like I’ll be teaching in my upcoming course about the power of using LinkedIn, your profile is key. For Twitter that means three things. First, you’ll want a clear sentence that describes who you are and what you do. Make sure to include how that benefits or relates to your customers. Second, include a description or reference to the types of things you’re involved with and tweet about. Third, include a call to action or an intriguing question followed by a link. You can even use a shortened link (a Bitly link, for example) in this sentence since your profile is limited to 160 characters.

2. Include your personality. First, choose a profile photo of yourself. If your current profile image is your logo, change it immediately. While it might help with brand recognition, clients and customers cannot relate to a logo. Potential followers cannot engage with a logo. Second, from time to time make sure to include tweets that are more personal. Business doesn’t have to be your single focus. In fact, it’s easier (and faster) for customers and potential customers to begin to know, like, and trust you when they get to see a glimpse of who you are outside of work. Going on a bike ride this weekend? Mention something on Twitter. Excited about a new book by your favourite author? Tweet something, or ask a related question. Open ended questions can be good conversation starters. The goal is to foster interaction and connection. Personality plays an important role in this.

3. Change your Twitter mindset. This is the easiest of all, and yet the most frequently missed. Always keep in mind that you are dealing with people. Be mindful of the same set of “manners” as when you’re chatting with people in person. For example, if someone pays you a compliment or promotes your content, make sure to thank them. If you discover great content your followers might like, make sure to share it with them. Just like a satisfying in-person talk, make sure that it’s not all about you. It’s about enjoying a conversation that everyone can benefit from.

Twitter can be an enormously powerful tool for your business. Especially when it’s used strategically. Strategy is the key to quickly deliver more leads, more business, more sales, and more profits.

If you’ve found these ideas helpful, I encourage you to check out this powerful course, Twitter Brilliance. Watch the video interview and hear how a recent course member got £17,000 ($22,000) in new business, tripled his followers, and saw a 22% increase in web traffic within just 6 weeks of implementing what he learned in the course. It’s just about to start, so check it out here.

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Web Summit Uncut Part 3 – Cleverbug Changing the Face of Print Design

When Cleverbug was founded in Dublin Ireland, it offers a smart, savvy and simple way for you to get great business cards, flyers and promotional material designed, printed and delivered to your door. I caught up with COO Mark Brophy at the Web Summit in Dublin to tell us more it.

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Web Summit Uncut Part 2 – Boss Metrics – Finally Social Media Measured

Last week the Dublin Web Summit was attended by some of the biggest technology companies in the industry as well as some of the hottest new tech start ups. Conor Lynch, CEO of BOSS Metrics, took the time to speak about BOSS Metrics and the future of social media training. Many executives, he said, attend social media training courses but the real challenge is helping them to keep their training fresh in their minds and make use of it in their companies. Take a peek!

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Web Summit Uncut Part 1 Bizzabo – The Death of Name Tags

WebbsummitI had the good fortune of catching up with Co-Founder Alon Alroy Co-Founder & VP Biz Dev of Bizzabo at The Websummit, which was held in Dublin last week . Bizzabo helps professionals discover new business opportunities at conferences and events, while enabling event organizers to promote their event and engage directly with their attendees. By delivering up-to-date event info and networking opportunities, Bizzabo helps making the most out of every event. Business Insider says, ” Bizzabo is without a doubt the best networking app out there the app is becoming a must use at events of all kinds”. Co-Founder Alon Alroy,  explained to me “that name tags will be a thing of the past”…..have a look!  This company is one to watch out for.

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