Category : Social media

Blog Social media

Revealing 9 of the Worst Ways to Use Facebook for Your Business

Facebook mistakeMore and more people are realising the huge role that Facebook fan pages play in trying to connect and lead people to visit a site. You can make use of these Facebook fan pages to send out broadcast messages leading to your followers walls, entice chatter and further encourage your fans to actively participate on adding content to it. However, there are some mistakes that businesses do as they use Facebook in promoting their businesses.

1.  Posting Plain Text Updates on Your Status

Settling for plain text status updates makes you boring to your followers after some time.  You should try and use innovation to keep the interest of your followers.  Do a combination perhaps or try and switch styles once in a while like posting links to videos or images from time to time.  In the same manner that you’d want your blog to always be interesting by sharing something different each time, the same rule applies to your Facebook fan page.

2.  Mimicking Twitter on Facebook

Twitter and Facebook are two different platforms.  Thus, they should also be treated as such.  You can tweet multiple times in a single day but if you’d consider doing the same on Facebook, you’d end up having your fans hide your updates because you’re starting to get annoying with that much updates flowing in from your end.  Also, you should take advantage of the space that Facebook gives you.  It’s definitely bigger than the 140 characters that we’re allowed to use on Twitter.

3.  Restricting Wall Access to your Fans

You take away the main function of having and using a fan page for business if you won’t let your wall be interactive.   Your page should be a portal where you can broadcast updates about your company.  Through it, you should also know what your fans are thinking about.  What if they have suggestions to share?  Things that can help you improve?  Be sure to check that your wall is able to receive posts from your fans.

4.   Disregarding Comments from Fans

You shouldn’t ignore the posts and shares that your fans are posting on your wall.  Comment once in a while or simply click on the like button to show an indication that you appreciate what they’ve just shared.  If you actively do this, more people would start sharing things to you as well.

5.   Not Sharing Your Fan’s Content

In order to take the burden of producing content for your Facebook posts, sharing interesting content that you find posted can help you buy time on what to feed.  You’d definitely make your fans happy and entice more followers that way.

6.  Having a Profile Image That’s Poor In Quality

Facebook re-sizes profile images automatically to appear on feeds and your wall.  Your brand can possibly be cut off from the thumbnail when Facebook does this and it can really prove bad for the recognition of your brand.  Make sure you’ve got your thumbnail size right.

7.  Not Using Facebook Questions to Get More Followers

This is a new feature launched by Facebook that allows us to put on Q & A’s on our walls and pages.  It’s a sure great way to build credibility up for your online business in terms of catching people’s attention.  It’s really a must try for any business because it’s the only way you could possibly reach out to non-fan FB members easily

8.  Not Sharing Your Business’ Facebook Page on Your Website

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If you already have a Facebook page, you should definitely share it on your website for your site visitors – the people whom we’re expecting to become fans of your page on Facebook. Put a fan box or a like box as it is commonly called to allow people to like your page and at the same time stay on your website.

9.   Not creating a Persona

Facebook is a place where people connect with friends and other people of the same interest.   What usually turns these people off  is going to a page that only has sales pitches on it.  Try and maintain a casual tone on your Facebook page and still give that air of professionalism to keep them hooked to you.

Please leave a comment below.

Thanks.

Lorcan.

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Blog SEO Social media

Organising Content for Your Social Media Marketing

As I continue my quest to connecting online, there’s one thing that that I’ve found more common in occurrence be it on Facebook or on Twitter.  It’s that people tend to over post and publish information without any regard if it’s relevant to the people they’re connected with.  What happens is that as the continuous influx of information comes in, people like me tend to not want to read these overkill postings.  For me it’s really a big bonus whenever I do get to land on valuable content on my wall.

Everything drills down to one thing at the end of the day – content.  And I’m talking about content of value that can either be interesting in itself or helpful for me.  I have this constant belief that business within the social media circle always has something worthwhile to share and don’t just post at whim.  Everything’s planned and placed in a calendar accordingly.

Some people do it on a monthly basis.  Others do it for the entire year.  It really helps if you’ve programmed your calendar of activities properly so that you can clearly see the path you go for any given year.

The good part about keeping a calendar for content is that you get to lay down things in a manner with which you can see the harmony and continuity of the information you’re planning to impart to your followers.  You get to list down the path you believe would bring your marketing agenda to its ultimate success.

It also helps you plan ahead.  Producing content might seem easy but it’s not as easy as it sounds.  By creating a skeletal framework of the content you’re going to produce, you can make the most out of your topic.  Having a calendar allows you to plan how you distribute your content, plan when you need to write that content and plan when to promote it to different social channels.

Creating a calendar will allow you to micro plan your content making the information you’re about to share more detailed and allow a seamless flow of thought.

Please put your comments below.

Thanks,

Lorcan

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Blog SEO Social media

9 Things to Avoid When Using Twitter for Business

Twitter can be a very good tool to use when building networks for your business. Through it, you can look after your brand and get good feed backs.  You can also watch over your competitors, involve your customers to everything that’s going on with your business.  You can even use it Twitter as your customer service portal.  Sad to say there are many usual errors that businesses do on Twitter.

Let me give you nine strategies that you can avoid when using Twitter to promote your business.

1.  Try not to be much of a show off

I take it that you’re not the type who enjoys being with people who only talks about themselves.  Why then would you do that to your Twitter profile?  You might want to try something different like sharing something of interest or something that people can learn something from.  You’re much likely to be able to build a bigger follower base by doing this rather than overly talking about yourself.

2.  Being So Focused on Your Blog

Instead of focusing on just your own work, try and share pages that you find relevant to your business and share it with your followers. In doing so, you stand a high chance of being retweeted by other bloggers.

3.   Set a Following Criteria for your Business

It’s normal to follow people on Twitter in order to gain followers to your campaign.  But this doesn’t mean you’re just going to follow people without thinking about whether or not they’re going to follow you back.  You can go to sites like Tweepi or Twellow and search for people who are interested in your business so that you can build a following and follower list that’s relevant to what you need.

4.  Establish a Brand and not a Personality

You might be thinking that you’re establishing a brand so your Twitter profile should only consist of all the corporate professional tone that each business wants to promote… something none of the users ever want to read on.  It would be better if you would actually try and project that there’s a real person behind your brand.  Putting a human interface on your Twitter profile would likely turn in more followers than having a very formal corporate branded account.

5.  Avoiding interaction with other users

Active Twitter users – the ones who actually follow other people  – are more likely to follow other members who actually respond back to what they’re posting.  Twitter isn’t a one sided way to convey thoughts.  The concept of sharing on Twitter is actually to entice people to talk about what you posted.  This would mean that you need to respond to what they write too.  You need to make sure that you give a prompt response to tweets daily so that you’re creating a conversation.

6.  Hiding your Twitter Profile on your own site

You’re committing a grave mistake if you’re considering on not putting a link to your Twitter account on your site.  Your site visitors would most likely be the same people to follow you back.  You should make it easy for people to know how they can connect to you via social media.

7.  Not monitoring chatter for your own brand

Why join Twitter if you feel that actively playing a role on communicating too time consuming?  Monitoring social business chatter is not that time consuming as you may think it is.  There are a lot of free tools online like Hootsuite or Twitter search that can help look out for those conversations.  You may even add it to your RSS reader so that you can easily access it at any time.

8.  Not Customising Your Profile on Twitter

Statistics show that people who have customised Twitter Profiles would most likely have more followers than those who don’t?  Spend time customising your profile in order for your followers to get you more.  This would make branding much easier for you.

9.  Settle for Once a Week Tweets

Tweeting once a week would make it difficult for people to find and follow you.  But if you’d follow my previous advise and try and give a few minutes each day to tweet or retweet something casual and interesting, you shouldn’t have a problem building your follower base.

Do you think I missed something up there?  Let’s make it our #10 and put it as your comment below.

Please leave a comment below.

Thanks.

Lorcan.

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Blog Social media

4 Basics of a Successful Facebook Fan Page

For many companies a Facebook fan page is an integral part of their social media campaign. But, what fundamentals help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific basics that I believe have helped create fan pages with large, engaged, followings.

1. Networking with other platforms
Building a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page. One brand that does that well is Victoria’s Secret with their PINK line.

As you can see, on their PINK landing page they have a link to their Facebook fan page and their MySpace profile. Victoria’s Secret leverages the traffic their home page gets and pushes them to their Facebook fan page.

Many companies lack this level of dedication, expecting their consumers on Facebook to find them automatically. However, that’s not usually the case.

When is the last time you went looking for a brand’s Facebook fan page? More often than not, a consumer will stumble upon the page, either through a friend or from a hub, similar to Victoria’s Secret’s PINK page.

Understandably, the fact that the demographic targeted by Victoria’s Secret PINK, aligns exactly with the demographic that is most active on Facebook, has helped grow the group as well.

2. Creating a resource

Some pages are used as connection hubs, but others offer information relevant to their consumers. They use the information as added value to have consumers create a connection with the brand.

Dell has done a great job with their social media resource for small businesses. Understanding that small business owners buy computers, by offering them this resource, small business owners interested in social media keep Dell top of mind.

Although, Dell can’t explicitly gauge the success of this program in ROI, it is a branding exercise. Also, since they offer deals and updates on new products on the page – the page does have a chance to convert small business owners into Dell consumers.

3. Empowering pre-existing pages

One of my favorite stories about social media involves the Coca Cola Facebook page. The fan page was created by two users who liked Coke. What started as a fan page for fun, turned out to be the largest product fan page on Facebook.

Coca Cola, instead of taking over the page and making it their own, rewarded the fans by bringing them to Atlanta and giving them a tour of the Coke facility. The fan page remains theirs, but now they have the blessing and help of Coca Cola.

By empowering the fans to keep their fan page, Coke ensures a passionate page owner.

The Coca Cola marketing team was also smart enough to realise that letting others know what happened here would work in their favour. The fan page creators were told to make a video of the history behind the fan page, and how Coke had reached out to them and rewarded them for this.

The video shows future ‘brand enthusiasts’ that creating successful groups around Coca Cola can result in rewards and recognition.

4. Targeting the proper demographic

Sometimes no matter what you do, your Facebook page won’t grow. This can simply be a side effect of Facebook’s demographic. There are just some brands that will not have a strong presence on Facebook.

Understanding the demographic presence can help you decide if Facebook is worth it for your business.

A report in the US from Quantcast estimates, we can tell that Facebook skews towards female youths. Interestingly, 53% of users have kids and a majority make over $60k a year salary. Obviously, over 50% are under-graduates. The demographics that make up Facebook are changing quickly, as more stay at home mothers have begun to join and the college market has become saturated — so be sure to keep checking up on demographic changes over time. As Facebook changes, your campaigns may need to change with it for maximum effect.

Reference: Mashable

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