An effective marketing campaign comes from successful brand formation and development. If your company aims to achieve this, a thorough combination of market studies and image building must be performed. A critical part of this process is presenting this whole idea at optimal times and places to your target audience.
But before you jump into anything, a company must know the elements of a good brand marketing to gain the expected results in the end. Here is a check list of elements that you must look for in your brand strategy:
- Research on your Prospective Customers. It is vital to collect all information on the target market. Get all the necessary details that would help your brand and company gain a foothold on the public’s trust. Remember that at the end of this, you will also present the same study to your customers to maintain credibility.
- Brand Benefits and Features. After knowing the consumers better, now is the time to identify what they need and what will make them buy a product. This information will come from your intensive study of the market. From then, you can now identify your specific target audience for your products and services.
- Presentation of Brand. It all boils down to what the customers sees and hears. Therefore, good brand packaging and presentation is vital in your brand marketing success. Make sure that your strategy maximizes the impression and impact.
- Public Experience with the Brand. If you think you have it all, expect a good experience or impression from your customers. Just like the saying “First impressions always last,” the same customers will continuously support and even promote your products if you successfully attract their interests from the get-go.
Now that you are equipped with the elements, you can now move and develop a strong brand strategy to go hand-in-hand with your brand marketing.
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Starting up a new business is a daunting prospect at the best of times but if your chosen sector is completely dominated by a few big brand players it can make your task appear even more difficult. Being a tiny fish in a huge competitive pond can be a frightening thing indeed. Yet when Mark Zuckerberg had the idea for Facebook, the social networking sphere was already dominated by big players such as My Space. Few would have believed at that time that he could take them on and surpass their success but that is exactly what he did. MySpace recently announced that it is launching a Facebook type ‘mashup’, or in other words the once dominant social networking brand is now found itself trying to copy the relative newcomer.
This should serve as an inspiration for any new business. However, while ambition is a good quality for any start-up, that alone will not guarantee success. So what does a new business need to do in order to become a big player in its market?
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When pitching Social Media Optimization to a potential client, I start to get really excited thinking about the endless potential for success in any of the social networks I recommend. I know how quickly this expert can become a thought Leader on Twitter, how soon she will find her target audience on Facebook, and how she is an ideal candidate for a series of tutorial videos on her own Youtube Channel. Every individual in the world is unique, so if they have something valuable to share then there has to be a special niche for them, an audience in need of their brand of expertise. As long as they are provided with the tools to access the masses, they can stand and deliver. But how do you convince a client that they not only have what it takes to thrive in the social mediasphere, but that social media will deliver a significant ROI, as long as they commit to sufficient participation in their desired communities?
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The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.
In Web 2.0 terms, this would be a website that doesn’t just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as flixter recommending movies to you based on the ratings of other people with similar interests. Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter.
Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
Social Media Packages
We provide simple guide lines where you can integrate your social media identity to your customers. We demonstrate how businesses should use social media channels and platforms in order to engage with their audience with an authentic voice and develop a loyal community that is based on conversations as opposed to broadcast messages.
- Social Networks (Facebook, MySpace,)
- Professional Networks (LinkedIn, Xing,)
- Microblogging (Twitter, Laconica, Yammer)
- Blogs (WordPress, Blogger)
- Twitter Clients (Tweetdeck,Hootsuite)
- Video Sites (YouTube, Vimeo)
- Photosites (Flickr, Photobucket)