Category : Personal Branding

Blog Business Internet Marketing Personal Branding

Mobile Strategy & Content Strategy Are The Heart of the Plan

Lorcan Kinsella - Digital Marketing ConsultantI can’t believe it was nearly eight months when this video was recorded. I was asked to keynote on The Changing Face of Radio by Learning Waves the leading provider of training for the Independent Commercial Radio Sector in Ireland.

I was asked my predictions for 2015 and what was going to be the key stategies every business. Things have not changed. Once just to reiterate – if you are in business make sure you have a mobile marketing strategy and content marketing strategy at the heart of your business.

Read More
Blog Personal Branding Social media

20 Successful Ways to Increase Your Online Marketing Influence

I was thinking yesterday what I would write for todays blog, and I said why not throw together 20 proven points that can successfully increase your online marketing influence. My influences in digital marketing, range from David Meerman Scott, Anne Holland, Chris Brogan, Gary Vaynerchuk and Mike Volpe from HubSpot, all of the mentioned names provide such fantastic information in relation to social media and digital marketing. Their information is always very interesting and maybe obvious, like how to build a easy searchable websites, how to add valuable content to your blog, how to set up a facebook fan page or like pages etc., but what was very unique to all of the above, is their passion for what they do and the influence they have online.
So, I went about putting together, 20 proven ways to increase your online marketing influence, prescribed by the experts themselves – let me know what you think?
1. Do not try to sell to people – you are living in a new age and they will chew you up and spit you out.
2. True leadership builds your digital influence through transparency.
3. Be consistent in your efforts.
4. Always update or improve your landing pages by improving your look.
5. Keep an eye and follow your peers.
6. Keep up-to-date with cutting edge information.
7. Align yourself with outstanding strategic partners. It is important to make connections online but also more important to meet the person in the real world – offline.
8. Create content that stands out and is of value to your customer.
9. Start making conversations with people online that’s actually in your business.
10. It is important to tell a story. People connect with stories.
11. Why not find people who have your audience but not your products and co-create with them.
12. Increases traffic through web video: this is the fastest way to get your message out there.
13. Retweet your tweets.
14. Learn to be a story teller: it is just so important to understand the psychology, the behavior and communication of people.
15. Find a unique niche you can own.
16. Focus on that niche and become known for that.
17. Be an expert in your field.
18. Why not help others in your field achieve their goals.
19. Don’t be afraid to educate, to inspire and to entertain your audience.
20. Never underestimate the value of your customer.
Let me know what you think or what your experience has been?

Read More
Personal Branding

What is Personal Branding?

Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.

Personal branding often involves the application of one’s name to various products.

Contact us For a Free Consultation….

Read More