Category : Pay Per Click

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Get Your Digital Marketing Plan Primed for Success

Kingstown Digital Marketing College are offering this exciting new five day Digital Marketing Diploma. We have developed this Diploma with leading industry practitioners and experts in their field. Digital Marketing and Social Media are now becoming critical to the success of every business in every field. Knowledge of this are is a must for all business owners, marketers, job seekers, and even customers alike. As the market moves into the digital space, consumers and producers alike need to develop their knowledge and ease of use of these new channels to market.We will teach you how to bring your product market or access new opportunities through the use of our integrated digital marketing strategies.

Course Objectives

The Benefits of taking part in this course are that it will provide you with:

  • FETAC Level 5 (Minor award) Professional Qualification
  • The knowledge to implement new marketing methods to build your business faster
  • The tools you need to integrate digital marketing into your business development and marketing strategies
  • Access to employment opportunities for digital marketing professionals
  • A framework with which to understand and manage your own adaptation and use of digital marketing

Course Content

The following course outline has been developed with the intention of providing the learner with a foundation level of knowledge in the broad range of areas as listed. The emphasis of the course provider may shift or expand to include higher level or additional topics, based on their assessment of the needs and skills of the course participants.

The following topics are included:

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)/Analytics
  • Social Media: Facebook, Twitter, LinkedIn
  • Email marketing
  • Affiliate Marketing
  • Banner Advertising
  • Mobile Marketing
  • Online Video
For More information Call Kingstown Digital Marketing College on 1890 788  788
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Blog Pay Per Click

Using Targeted and Lead Nurturing Landing Pages To Boost Your PPC

If you’re main goal on publishing online ads is to get more “clicks” from your PPC, it’s about time to re-check your notes and stats together with the tricks you can do in order to get better results for your investment. Inbound marketing stresses on traffic and there are  a few good reasons for us to utilise PPC and have it run alongside the inbound activities that we’re doing.

What I’m about to discuss with you are among the top things that you should be considering when working on your PPC campaign.

  • Try and go broad like targeting a thousand keywords instead of limiting yourself to just a hundred or perhaps a little over a hundred.  Going small tends to limit your chances of being able to rank for those keywords.
  • Consider trying out multiple ad groups instead of just one for your ad copy.  Doing such would remarkably increase click through possibilities and this would also allow you to see which of the ads are bringing in more conversions for you.

Lead Your Visitors to Simple But Targeted Landing Pages


The biggest mistake that businesses commit when doing PPC is trying to bring all that “not so cheap” traffic to their main page.  What happens next when this visitor clicks on the add based on what their search term is that he or she wants to get a logical understanding as to how your product works or perhaps how your product could prove to be the answer to their need.  If your page doesn’t show what your visitor wants to see, then he or she can either click around without having the slightest idea of where they are or they can simply bounce.  It’s highly probable that she’ll bounce and check on the next link where he or she will eventually convert.

You should always have a specific landing page that speaks about your ad and one for which the searcher can relate to.  Try and keep forms short and try to avoid navigation options thereby giving your visitor only two options.  Either she completes the form to eventually count as a conversion or leave your page.Create Target Nurturing Campaigns for Follow Ups

When you’ve finally got people to convert on your ads (and we’re hoping for lots of them), keep in mind that you only have a short

window to grab their attention and fully make a good impression for yourself. Some may probably be ready to make a purchase or would perhaps be wanting more information or a bit more time to think things over.  You might want to avoid thinking about calling or emailing them daily.  The best way to work this out is by allowing a bit of technology to do the work for you.  Send a couple of emails within a day or two and schedule a series of email blasts that she’d be getting on a regular basis talking more about your product.

Your lead nurturing campaigns should always have an email series that contains content that is relevant

for the lead or perhaps offers that could entice 2nd chance conversions to let you know that you’ve got a potentially hot lead out there.

Hopefully by applying these methods I’ve mentioned you’d be able to save more time and money to be used for other things like content that will help you improve ranking.

Please leave a comment below.

Lorcan.

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Blog Pay Per Click SEO

3 Vital Tips to Improve Ecommerce Conversions

We all know that E-commerce sites are always centred on getting clicks and selling.  It’s usually the part of getting the attention of visitors for it that makes the opportunity of getting revenue on marketing that becomes the challenge.

In order for an Ecommerce website to succeed, they need to employ tools that would boost their conversion rates and be able to keep undecided visitors hooked to them.  The most common way of executing this is via subscribers.  They give out freebies and, more often than not, add class and style to their sales page.  For those who prefer to do their marketing the conventional way, their marketing campaign wallows down the drain because visitors are thrown out of their funnel.

If you want to get better conversion rates for your Ecommerce site, you need to take note of 3 vital things of your campaign that – if placed properly – would give you the results you’re aiming to get.

Make sure your Call-to-Action Buttons Don’t Throw Off Transactions

Call-to-Action buttons are supposed to catch attention and keep those who are undecided to buy right away.  Having said this, it’s but natural that these buttons are attractive enough to reach the goal and not throw people out the door.

You need to make sure that you’re letting your audience know that by clicking on the button, they’re taking a step towards learning more.  Usually, visitors opt to click if they have the interest on what you have to offer but are not yet ready to buy.  Using clear phrases like “Eager to learn more? Click here to download your free…” would send the message out clearly to them

If  you plan to add this button alongside a “Buy Now” button, make sure that it’s not standing out more than the call-to-buy button.

Consider Landing Pages focused on Interest

Whenever a visitor on your site clicks on your call to action button, they get redirected to a separate page.  This landing page is usually set up for one specific goal – get the visitor’s information like their name together with their email and then once the visitor has complied with your requirement, they then get their reward – a guide, ebook or whatever information it is you’re offering.

These visitors who get to go to your pages are more likely already interested on that particular freebie that you’re offering and is still not ready to buy anything from you.  With this in mind, you need to take away your focus from getting sales at least for a while and just let your guest get what they want.  That means no sales pitch of your product and perhaps just a short form to offer.

Just tell them how important your freebie is and bank on their interest that brought them to that situation in the first place.  Keep in mind that the main reason why they’re there is because they have the slight interest already.  You just need to give them more information to make your mark with them.  It’s always best to get their info at that moment while the interest is there rather than shove them off and let them become customers of your competitor the day after.

Outstanding Thank You Pages

Once you get the information you require, you now need to keep your part of the deal by giving them the object of their desire – your freebie.  The best means of doing this is by leading your visitor to a Thank You page that’s intended solely for that freebie you’re offering.  This is the page where you can put back your sales hat and add links that lead back to your sales page.

Your Thank You pages should be precisely formatted.  After going through a series of pages, they’re eager to get what they want so give it to them right away.  Let the first link on your Thank You page be the link to your freebie.  Depending on what you want to achieve, the other links can be a link to learn more – perhaps a blog or other places of interest.  You can also put a link there leading to your sales page so that they can immediately make their purchase.

Keep your leads in their proper place

When these leads opt to buy, which side would you rather be on?  Would you stay in touch with them or let them make the decision on their own?

The tips I’ve shared are only some of the things that marketers of ecommerce websites can use to build their sales funnel mailing list and boost conversions.

Please leave a comment below.

Thanks.

Lorcan.

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Pay Per Click

Pay Per Click

Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement which directs one visitor to the advertiser’s website.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers

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