Category : Google Analytics

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Get Your Digital Marketing Plan Primed for Success

Kingstown Digital Marketing College are offering this exciting new five day Digital Marketing Diploma. We have developed this Diploma with leading industry practitioners and experts in their field. Digital Marketing and Social Media are now becoming critical to the success of every business in every field. Knowledge of this are is a must for all business owners, marketers, job seekers, and even customers alike. As the market moves into the digital space, consumers and producers alike need to develop their knowledge and ease of use of these new channels to market.We will teach you how to bring your product market or access new opportunities through the use of our integrated digital marketing strategies.

Course Objectives

The Benefits of taking part in this course are that it will provide you with:

  • FETAC Level 5 (Minor award) Professional Qualification
  • The knowledge to implement new marketing methods to build your business faster
  • The tools you need to integrate digital marketing into your business development and marketing strategies
  • Access to employment opportunities for digital marketing professionals
  • A framework with which to understand and manage your own adaptation and use of digital marketing

Course Content

The following course outline has been developed with the intention of providing the learner with a foundation level of knowledge in the broad range of areas as listed. The emphasis of the course provider may shift or expand to include higher level or additional topics, based on their assessment of the needs and skills of the course participants.

The following topics are included:

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)/Analytics
  • Social Media: Facebook, Twitter, LinkedIn
  • Email marketing
  • Affiliate Marketing
  • Banner Advertising
  • Mobile Marketing
  • Online Video
For More information Call Kingstown Digital Marketing College on 1890 788  788
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Google Analytics

Google Analytics

Analytics (GA)

Is a free service offered by Google  that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service, currently in use at around 57% of the 10,000 most popular websites. Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites.

Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents.

Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.

GA’s approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the report set. Through the use of GA analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

Contact us For a Free Consultation…..

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