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Critical Steps You Need to Take on LinkedIn

A couple of days ago I told you about a video series that I had just released  “7 Critical  Steps You need to do to get more Leads, Traffic and Sales”.

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Blog Business

Q & A and the #1 Reason why we are all on LinkedIn

In the last few days I have gotten all kinds of questions about my upcoming “Link into Business” LinkedIn Training Course.  In fact, it’s safe to say that I have NEVER had this much interest in one of my courses BEFORE IT WAS EVEN RELEASED. In any case, rather than sending you a long email, I thought I would put this up on my the blog…

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2 Step Formula to LinkedIn Success

Whether you’re looking to start a business, you recently graduated from college, or you are a seasoned professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking to carve out a new career. There are do’s and don’ts when it comes to using LinkedIn, but what I have found in in my experience teaching all of these groups that there is a formula to achieving success on LinkedIn and that is Positioning yourself and developing your Network.


For every building that stands tall there needs to be a strong foundation. This is also the case with your Linkedin profile. Make sure your profile is 100% complete. That includes having an informative, compelling headline, current professional profile photo, input all your work experience, current and previous, not forgetting a well crafted professional summary statement. You must first establish a strong profile in order to begin building your authority. You want to position yourself as the go to person in your market or industry. Focus on these 5 areas and you’ll improve the overall look of your LinkedIn profile. If you are a business professional and you do not have a solid presence on LinkedIn, you are undoubtedly missing valuable opportunities to connect and grow your business.


LinkedIn is a professional networking site with over 225 million members in 200 countries. If you aren’t networking while on the site, you are doing something wrong. In my opinion Linkedin Groups represent the biggest opportunities to build your network, this is the money maker. This is where you can develop most leverage. But rather than jumping in and asking for the next free drink at the bar, stand back and investigate what particular group suites you and where you can develop the most promising relationships in your field or industry. Once you have established your credibility, I recommend stating your own group and inviting people to join.

By first positioning yourself and networking with professionals, you are opening up countless opportunities to develop your business. As you begin to network and connect with current clients and potential customers, you’ll find the networking strategies that work best for your business. Follow the steps and keep it simple. If you are looking for want more information on this topic you can access my online LinkedIn Training Course Link into Business.

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Web Summit Uncut Part 4 – PayPal’s Chief Wizard Talks Growth

John Lunn
 EMEA Director of Innovation at PayPal. John has been building payments and anti-fraud systems on the internet for over 15 years and has advised many of the successful and less successful start-ups on their payment strategies. Originally a java certified developer and now an all-purpose hacker, John works in developing future tech and Innovation for Europe, Middle East and Africa. John was kind enough to give some growth figures, when I met him at the recent Web Summit in Dublin.

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Three Uber-Simple Steps for Better Results with Twitter

You’ve probably heard the term, “Hidden in plain view.” In some ways, the same thing applies to making the most out of Twitter. There are 3 simple changes you can make today to get better results right away.

Some of these changes are literally so simple, they’re almost hidden in plain view. Here’s the quick list:
1. Optimize your profile. Just like I’ll be teaching in my upcoming course about the power of using LinkedIn, your profile is key. For Twitter that means three things. First, you’ll want a clear sentence that describes who you are and what you do. Make sure to include how that benefits or relates to your customers. Second, include a description or reference to the types of things you’re involved with and tweet about. Third, include a call to action or an intriguing question followed by a link. You can even use a shortened link (a Bitly link, for example) in this sentence since your profile is limited to 160 characters.

2. Include your personality. First, choose a profile photo of yourself. If your current profile image is your logo, change it immediately. While it might help with brand recognition, clients and customers cannot relate to a logo. Potential followers cannot engage with a logo. Second, from time to time make sure to include tweets that are more personal. Business doesn’t have to be your single focus. In fact, it’s easier (and faster) for customers and potential customers to begin to know, like, and trust you when they get to see a glimpse of who you are outside of work. Going on a bike ride this weekend? Mention something on Twitter. Excited about a new book by your favourite author? Tweet something, or ask a related question. Open ended questions can be good conversation starters. The goal is to foster interaction and connection. Personality plays an important role in this.

3. Change your Twitter mindset. This is the easiest of all, and yet the most frequently missed. Always keep in mind that you are dealing with people. Be mindful of the same set of “manners” as when you’re chatting with people in person. For example, if someone pays you a compliment or promotes your content, make sure to thank them. If you discover great content your followers might like, make sure to share it with them. Just like a satisfying in-person talk, make sure that it’s not all about you. It’s about enjoying a conversation that everyone can benefit from.

Twitter can be an enormously powerful tool for your business. Especially when it’s used strategically. Strategy is the key to quickly deliver more leads, more business, more sales, and more profits.

If you’ve found these ideas helpful, I encourage you to check out this powerful course, Twitter Brilliance. Watch the video interview and hear how a recent course member got £17,000 ($22,000) in new business, tripled his followers, and saw a 22% increase in web traffic within just 6 weeks of implementing what he learned in the course. It’s just about to start, so check it out here.

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