Category : Blog

Blog SEO

Your Website and Blog is a Two Way Conversation

You know you need to have one, but where should you put it? That question comes up frequently in the SEO Chat forums as well. There’s really only three possible places: directly on your company’s website, hosted on a subdomain, or set up on an external blogging platform such as Blogger or WordPress.

Of these three options, the last one is the worst, from an SEO standpoint. You’re trying to attract people to your website. Visitors follow content. Good content encourages linking, which makes you more visible in the search engines. A properly-maintained blog is a goldmine of regularly-updated niche content. You want that content working directly for your own website and building link juice by being ON the site itself. Either of the first two options will do that. Anything else just multiplies the amount of work you need to do.


So now that you have a blog, you need to promote it. There’s a number of ways to do this, but they all start with doing your homework. And by homework, I mean keyword research. Pick the long-tail keywords you want to target. Now do some more homework, so that the posts you write for your blog are the ultimate resources online for your niche topics.
But it doesn’t stop there. Who wants to have a one-way conversation? When visitors comment on your posts, be sure to comment back. Encourage thoughtful conversation. Please feel free to go further than that. You’re probably not the only person blogging on your topic. Find your niche’s well-respected bloggers and engage them in a good, useful discussion online – on their blog, on your blog, wherever it makes sense.
And don’t forget to take advantage of social media tools – not just Twitter and Facebook, but YouTube and others that might be specific to your field. Make it easy for your readers to share your content, too, with RSS feeds, email subscriptions, and “Tweet this” and other buttons that let them tell their circle of friends that your posts are worth a look.

Lorcs over and out!!

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The Top 5 Mobile Marketing Tools That Will Grow Your Business

ComScore recently had an interesting report showing that mobile email use is on the rise.  The report also revealed that computer email use is declining.

Here are the important stats from the report that are important to all businesses:

  • Mobile email access is up 31 percent from 56 million users in 2009 to 70 million in 2010.
  • Computer email access is down 6 percent from 154 million users in 2009 to 162 million in 2010.

These stats highlight an important trend in online marketing – Mobile devices are becoming important marketing tools for businesses of all sizes.

According to Neilson, there are more than 95 million Americans, who own smartphones.  This number is expected to quickly grow.

For businesses, mobile marketing presents a new opportunity that is:

  • Affordable: Mobile marketing tools are less expensive than traditional marketing channels such as direct mail, print, radio, television, etc.
  • Effective: Mobile marketing tool such as text message marketing have read rates as high as 95%.

The only problem is that there are lots of mobile marketing tools.  How do you know which ones are most effective?

To help you understand what mobile marketing tools are effective for your business, here are our top five mobile marketing tools:

1. Text Message Marketing: Text message marketing allows you to send coupons, discounts and other promotional announcements to customers via text messaging.  Messages cost a few cents to send and read rates are high.

2. Mobile Websites: If you want customers to find your company on their smartphone, you need a mobile website.  Mobile websites are condensed versions of regular websites that quickly give customers the information they need to make purchasing decisions.

3. Deal-Of-The-Day Sites: Deal websites like Groupon and LivingSocial have popular mobile applications that customers religiously read every day.  Every day, a deal that is too good to be true is listed for a local store. Customers have a certain amount of time to purchase the deal. Purchasing a deal-of-the-day on one of these sites will quickly drive new customer traffic to your business.

4. Location Based Services (LBS): These mobile social media applications allow customers to “check-in” to your business, notifying their network of friends of their current location.  Businesses can give discounts and other promotions to help build a loyal customer base.  Popular LBS services include Foursquare and Facebook Places.

5. Email Marketing: Considering all of people who read emails on their smartphones, it makes sense to have a good email marketing campaign.  Promotional emails and newsletters are both excellent ways to reach customers via their smartphones.

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Blog and Site Content – Get it Right from the Start

Seeing as this is my first blog post I thought I would keep it current. Respected members of the blogosphere maintain a properly-maintained blog usually calls for lots of content and I  totally agree. Your visitors keep coming back to read your words of wisdom. But what if you’re running short on inspiration? Where can you get more content? A good way is, what I find is “Write down on a sheet of paper every question a prospect/customer has ever asked you.” Then use your blog posts to start answering those questions. After all, if your customers and prospects are asking you those questions, your blog readers are probably wondering exactly the same things. You can also use your posts to solicit questions from your readers, and answer them in follow-up posts. Or you can ask your customers questions about how they’ve used your product or service, and share their answers with your readers. Set aside some time regularly for a little bit of brainstorming and you’ll never run out of topics.

Now let’s talk about some of the elements of website design and redesign. I’ve heard it said that a picture is worth a thousand words – and more than one web designer has observed that it better be, because it takes up a lot more memory. That said, you do want to use them, but you want to use them judiciously. Images should complement the text they accompany. In other words, they should be relevant to your content.

Despite their clarity, though, never assume that images are self-explanatory. Always include ALT tags and captions that explain what they are and how they relate to your content. You’ll help both humans and search engine spiders visiting your site to put your images in the proper context. So much for still images; what about the ones that move? Should you include video in your website redesign? Well, Cisco recently forecast that video will make up more than 91 percent of global consumer IP traffic in 2014. If you want a piece of that, you’d better figure out how to add video to your website. Yes, a good video can take some work, but it’s gotten much easier, and you don’t need to go crazy. Like still pictures, video can be used to explain certain things more succinctly and clearly than just text or even still images. You can use video to walk prospects through your product’s features and how to use it, for example. This could be especially useful if you’re getting feedback from customers that tells you they’re having a problem; show them how to solve it. I recommend using video to highlight case studies and introduce industry-specific data. If all of these changes sound a little scary, keep in mind that you don’t have to do everything all at once. Indeed, you shouldn’t. It’s easier to make gradual, incremental changes to your website, look at me just starting with one blog and taking the next step – “Incremental changes reduce the probability of unexpected user experiences and confusion.” They could also reduce the chance that you’ll put changes into place that lead to outrage from your users. Think about the various changes that Facebook has made to the way its site functions. Mashable Co-Editor Ben Parr noted that “major overhauls of large websites don’t go over well.” You don’t want to scare your visitors, and drastic change can do that.

That’s all for now. If there’s interest, later I’ll cover some more things you should keep in mind as you’re redesigning your website.
Lorcs over and out!

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