Years ago, when websites such as Facebook and MySpace first started, nobody could have imagined how big they would become in such a short time. Nowadays, social networking sites are becoming the best-ever growing Internet segment, having millions of users from all over the world.
Today, social media marketing has an important role to play in business, particularly advertising and marketing . Several years ago nobody would know the word ‘viral video,’ however, now YouTube has become a household name. And with so many channels and avenues, you can find many ways to promote your company. You need to be involved in Social Media, because you simply can’t afford not to.
The key to success is to develop an appropriate marketing combination (traditional and social media) for any business. Not all the businesses are same and would not essentially gain from the same marketing plan. You must develop your own social media strategy. Yes, it can be time-consuming. But, once you develop a social strategy, then you can go for developing your networks with consumer interactions – encourage and develop the conversations that develop between you and your customers.
Social media is just that – it’s social! Being in social media means you have to interact with your fans. It’s no longer a one-way communication; rather, you now have to engage your customers directly. It may seem like a scary concept, but now, everyone expects it. Social networking sites with Web 2.0 technologies are changing dramatically and the way of using the Internet has changed. The one-way connection is transformed into an active connective medium, thereby permitting users sharing a wide variety of content comprising blogs, videos, photos, and more. Technology has changed – and now so must you.