Why Website Testing Is Important


Testing several factors like your advertisement and website navigation can prove to be extremely important for your business website. Along with these you must also consider testing your homepage and landing pages. Testing these pages will considerably amplify your conversion rates. Factors like optimised account structures, excellent keyword bases, and well-planned business management strategies are also important – but all these things also require some amount of testing.

Testing your landing and homepage allows you to realise ways to improve channels of communication with your targets. Conducting methodical tests on your home and landing page will deepen audience communication and boost conversion optimization. Being familiar with several tests and ways to test your landing and home page can really have great results.

Even before we talk about testing we must understand the need for landing and homepage testing. Conversion rates are one of the most common factors for every business website. Website testing can have a huge impact on the way your business website looks and functions.

Your website may receive millions of visits every hour, but how many actually convert? Is your visitor to customer ratio healthy? If you do not see a healthy ratio, this means there is something wrong with your website that is driving people away. Under these circumstances, you must consider testing your landing and homepage.

Internet marketing is all about comfort, clarity and clients. Therefore, web owners and developers are left with no option but to design websites that suit their clients’ needs. The same thing applies to landing and homepages. Your landing and homepage is the portal to your success. Driving them away is obviously bad for business, so you must provide a page that is welcoming. Therefore try and test your website before it reaches your visitors; this way you can find out what is preventing them from converting to potential customers.

Testing your website’s home and landing is the sure way of maximising your conversion rate. It needs to be done when your website is ready to go live on the Internet. You must also consider testing after a website redesign has been done.

Testing your website is generally considered a one-time investment. However, it will have results which will benefit your business permanently. If possible, your must consider light-tuning and testing to obtain high conversion rates in the long run. Moreover, testing your website’s home and landing page will provide you gains through your offsite channels and surely improve conversion rates.

There are several methods of testing your website. You may also choose professional companies to perform this task. There are several online organisations, which perform these tasks. You will also find several expert views about the need of home and landing tests.

You can run those tests using your skill or even refer online tutorials which instruct how to test your website and maximise your profits. Remember, your website is your image – make sure you don’t tarnish it.

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Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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