Micro-Blog Service Twitter has experienced grand success since its birth, with over 175 million users all over the world. Similar to other modes of social media communication, Twitter transmits to a community of users.
More brands and companies these days have started to take the ownership of their social media communications for their products and extend the marketing policy through new channels, which may not create the direct revenue. Although these days, there are many fans to help you turn those twits into real money and customers.
Reach out to Influencers
Check out the influential people in your industry and try to connect with them. Read their tweets and try to reply or just give them a shoutout. Once they reply or mention you, your account will become visible to THEIR followers – and perhaps someone out their will discover your business and contact you.
Tweet your links
If you have a new blog post, a new product or such, make sure you tweet the link to it – especially if it’s short enough. You can then create backlinks to your website, and increase your SEO ranking.
Follow trending topics
On your Twitter homepage, you’ll be able to see some trending topics – these are the day’s (or moment’s) most popular topics or words being mentioned. Scan these and see if you can add to that discussion. That way, when people click on the topics, your tweets will show up in their feed.
Cross-promote your other pages
Try to tweet about your other social media sites – it’s important to let people know these are out there, so they can connect with you further. Twitter’s limitation to 140 characters or less can be a boon or a curse. It’s hard to describe your business in 140 characters or less, so if you can direct people to you Facebook page, then they’ll get a better sense of what it is you do.
Many people are still confused as to what Twitter is and what it does, and what it can do for business. It simple is a another means of communication – to help you reach out to your audience and promote your business.