Content Curation: The Future of SEO


“Content is King.” It will always be the chief motivating force behind the Internet. But most recently,  content curation has increasingly becoming popular. The talk about content curation has been spreading like wildfire since last year. It may be a great alternative to blogging, or an addition to build upon an existing blog.

Content curation aims to determine, showcase and make known to the public a collection of the “best of the internet” for a specific niche. The main concept is to add value to the information you came across and would like to share to with your online community. It’s also an easy way to create original content, built upon existing works.

The model of content curation is very simple — when you come across something that you find interesting, beneficial, and appropriate to your site, you can cite a passage from the information, and then discuss it, react to it, add to it, or question it, as long as you provide the link to the information.

To effectively find and organise the most relevant content from the internet, you need to specify your niche, understand it and identify the statistics of the population who visit your site. Whether your niche falls on travel, photography, Internet marketing, or social media, somebody out there is surely curating quality content around your niche.

Content curation is highly recommended for your unique voice to stand out and be heard. The competition for attention and traffic is too arduous, you cannot depend on your visitors that they will stick around long enough. They will probably visit your website once but never return.

Aside from being heard, there are other benefits one can get from content curation, such as recognition as a leader in your niche as target customers and prospective clients discover you. It also helps bloggers to save time because there is no need to create original content, although as a blogger, you still need to post your original content occasionally to keep your prospective clients and visitors engaged. As you get more prospective clients and visitors to your site, the possibility of monetising your site also increases through sponsorships, advertisements, etc.

How can content curation help you monetize your site and earn online? Remember that people prefer to follow information that have been screened and filtered to save time. If your site is chosen as a curator for a specific niche, a huge number of readers will reward you with opt-ins to your emailing list, loyal readership, and recommendations like Tweets, Re-tweets, and Facebook Likes.

Google ranks pages based on their popularity and the number of links, including Likes on Facebook and Tweets on Twitter. It no longer depends greatly on original content. Curation is significantly simpler than original content development as it is easier for people to curate without becoming a hardcore blogger. When done properly, blog posts that have been curated rank equally with original content posts.

Take advantage of content curation and discover the advantaged of its power. There is no better than having one awesome resource compared to 15 different resources. People will use your blog post to seek for information because everything is accessible in one place.

What are your thoughts?

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Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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