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Critical Steps You Need to Take on LinkedIn


A couple of days ago I told you about a video series that I had just released  “7 Critical  Steps You need to do to get more Leads, Traffic and Sales”.

Since then the video series has been viewed THOUSANDS of times. And it generated all kinds of positive reviews and comments. I got lots of emails thanking me for the videos.

However… to be honest, there were a few naysayers. A couple of people (actually, it was three people) sent in grumpy emails, telling me that there weren’t any “Steps” in the video. And they said they already knew everything in the videos.

And maybe they have a point… maybe I should have called the video “7 Fundamental Truths About LinkedIn That You Should Never Forget.” Because that’s what they are… fundamental truths. 

But before I finished the course, I decided to survey my readers about LinkedIn to make sure I left no stone unturned. And when I saw the results of that survey…well, that’s when I decided to put together my “7 Critical Steps” special video series – people were looking for help, and I knew I could clear a few things up.

So are they REALLY Steps? They certainly were for me at that time. But I tell you what… even if you ALREADY know  two “steps” (or the other 5 in the video), these are principles that we ALL need to remember.

So have it your way… consider them “steps” or consider them “fundamental truths”. Either way, they should be among the cornerstones of having a strong foundation on LinkedIn.  Did I leave some tips out of the videos? Of course I did. It’s only 15 minutes long, and I can only fit so much in there. And I am not in the business of giving away the ENTIRE cat and caboodle.

That’s it for now… I am going to leave that video available at least a few more days. If you haven’t seen it yet, then you can get it here:

7 Critical Steps to LinkedIn Success  




Lorcan Kinsella
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy. Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today. In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.

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