Whether you’re looking to start a business, you recently graduated from college, or you are a seasoned professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking to carve out a new career. There are do’s and don’ts when it comes to using LinkedIn, but what I have found in in my experience teaching all of these groups that there is a formula to achieving success on LinkedIn and that is Positioning yourself and developing your Network.
For every building that stands tall there needs to be a strong foundation. This is also the case with your Linkedin profile. Make sure your profile is 100% complete. That includes having an informative, compelling headline, current professional profile photo, input all your work experience, current and previous, not forgetting a well crafted professional summary statement. You must first establish a strong profile in order to begin building your authority. You want to position yourself as the go to person in your market or industry. Focus on these 5 areas and you’ll improve the overall look of your LinkedIn profile. If you are a business professional and you do not have a solid presence on LinkedIn, you are undoubtedly missing valuable opportunities to connect and grow your business.
LinkedIn is a professional networking site with over 225 million members in 200 countries. If you aren’t networking while on the site, you are doing something wrong. In my opinion Linkedin Groups represent the biggest opportunities to build your network, this is the money maker. This is where you can develop most leverage. But rather than jumping in and asking for the next free drink at the bar, stand back and investigate what particular group suites you and where you can develop the most promising relationships in your field or industry. Once you have established your credibility, I recommend stating your own group and inviting people to join.
By first positioning yourself and networking with professionals, you are opening up countless opportunities to develop your business. As you begin to network and connect with current clients and potential customers, you’ll find the networking strategies that work best for your business. Follow the steps and keep it simple. If you are looking for want more information on this topic you can access my online LinkedIn Training Course Link into Business.
Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing in the world, including Jeff Walker, Dan Kennedy and Tony Robbins while working with the LaunchMen. He is well known for his innovative and passionate approach to digital marketing with extensive experience in developing, defining the overall marketing strategy.
Having set up a number of businesses himself and worked in sales and marketing roles over the past 15 years he understands the challenges of developing an effective social media marketing strategy and ultimately a strong brand in the changing market place of today.
In addition he is Moderator of Social Media International which is a sub group of Social Media Marketing which is the 4th largest group on LinkedIn boasting 750k members and founder of Social Media Marketing Ireland. In 2013 he founded Link into Business which is a membership training site for entrepreneurs, business owners, which provides all the up to date strategies in digital marketing and social media.